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To keep your business growing you need to keep your customers happy and contended with your products and customer service. With the emergence of Internet protection of customer data is another important task you have to carry out efficiently. Today everyone is much concerned over the data privacy and so you too should be careful while handling the customer... [Read more]

Everyone of us wants to grow our business. We spend sizable amount on sales, marketing, product development and customer service. We should also include the element of customer success. If you want to run a business in a cost-efficient manner, you should make sure that your customers are happy and successful. HubSpot columnist Eva Klein has published... [Read more]

HTTPS (stands for Hyper Text Transfer Protocol Secure) is the secure version of HTTP. It is a protocol over which data is sent between your browser and the website that you are connected to. And the communication between your browser and the website remain encrypted – leading to secure browsing. Recently Google advised all the webmasters to move... [Read more]

Kissmetrics is hosting a webinar on ‘The Top 3 Ingredients to Drive More Sales through Video Marketing’ on Thursday, September 14 at 10.00 am PT. The webinar will guide the attendees on how they can utilize video to generate more sales and revenues. The Kissmetrics team says, “Video marketing is the most effective form of online advertising... [Read more]

HubSpot has published a free ebook titled “Free ebook: How to optimize your customer satisfaction and retention”. This ebook is aimed at helping businesses build effective customer experiences. Contents of the ebook What makes customers become loyal and how to achieve loyalty for your brand How to provide an effortless experience for your... [Read more]

The concept of social selling has evolved with the evolution of social networks.  It is a process of developing relationships as part of the sales process. Social selling takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest. To boost your social selling, LinkedIn is one of the most important networks as it has around... [Read more]

comScore has published its 2017 international mobile report – ‘The Global Mobile Report’. According to the report, on mobile, apps account for more than 80% of the users’ total time. More about report Ben Martin Director, International Marketing Insights at comScore, says, “With the addition of new markets, this report expands... [Read more]

Entrepreneur is hosting a webinar on ‘How to Use Customer Service as a Marketing Tool’ on Thursday, October 12 at 9.00 am PDT. The webinar attendees will learn about the role of customer service in improving the marketing efforts. The Entrepreneur team says, “his webinar will highlight some of the best tools—from customer data/analytics/behavior/personalization,... [Read more]

Google Display Network allows businesses to reach out more prospects with their display ads on a wide network of sites on the Internet. You should be aware of the tricks that can help you enhance your advertising ROI. Marketing Land columnist Ratko Vidakovic has published an article highlighting the problems that you may face while using GDN and has... [Read more]

Facebook has combined the best of Power Editor and Ads Manager into one new tool – the updated Ads Manager. According to the Facebook team, the ad creation and editing features of Power Editor will help advertisers create better ads. The Facebook Ads Manager team says, “The updated Ads Manager interface is designed to feel familiar without... [Read more]

A persona is a composite sketch of a target market based on validated commonalities. Persona can be used to form a content strategy for driving productive buyer engagement. With persona you can make sure what kind of content your audience is seeking. To help marketers create actionable content marketing personas, CMI’s Jodi Harris has shared... [Read more]

Econsultancy is hosting a webinar on ‘Ideas and Where to Find Them’ on Wednesday, September 13 at 6.00 am PT. This webinar will share the secrets of finding brilliant creative ideas to meet a commercial brief and discusses tools and techniques to create better work. Econsultancy team says, “The live session will be hosted by Claire... [Read more]