To keep your business growing you need to keep your customers happy and contended with your products and customer service. With the emergence of Internet protection of customer data is another important task you have to carry out efficiently.

Today everyone is much concerned over the data privacy and so you too should be careful while handling the customer data.

CMI’s Kristina Podnar has published an informative article on protecting customer data to protect you company.

Focusing on data storage, Podnar says, “The natural result of collecting a lot of data is the need to store that data. And stored data is a liability. Do you really need to keep email addresses and purchase histories from people you haven’t connected with in years? Customer data collection isn’t a situation for, “Well, it might come in handy someday.” The safest remedy is to store only as much data as is critical to your business.

It might help to think of it this way: Imagine you had a breach, and you’re in a face-to-face meeting with a customer whose personal data was stolen. How comfortable would you be looking that customer in the eye and explaining your need for each data point?

Questions to ask:

  • What data do we store? Is there a business justification for each data point?
  • Where do we store our data? Who has access to it? What security measures are in place?”.

How to Protect Customer Data — and Your Company

Content Marketing Institute

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