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Email marketing remains at the heart of all marketing channels. It helps you reach out the people who prefer to hear from you. A big subscriber base can help you make your business stand out. AWeber columnist Shelby McGuigan has shared six ways to strengthen your email subscriber base using you blog. McGuigan says, “Tere are quite a few proven... [Read more]

Content marketing is empowered by creativity and continuous efforts for improvement. There are several brands which have created a niche in this domain. CMI’s Stephanie Stahl has shared 22 examples of brands that are winning at content marketing. Stahl says, “If you are looking for the inspiration to advance your own content marketing practices,... [Read more]

In marketing, planning is at the centre of all actions. With proper strategic planning you can build a marketing blueprint that assures success and better ROI. Small Business Trends columnist Annie Pilon has shared ten tips to develop a strong marketing blueprint for your business. Pilon says, “Once you’ve set up your business and created a... [Read more]

Rebranding is a marketing strategy that leads to change in name, term, symbol, design of an existing brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. In the process of rebranding, carving out an altogether new brand is a big challenge for most business.... [Read more]

An effective advertisement should have call-to-action element which can inspire the viewer to take action. You might have got mixed results with your advertising experience on different networks including Facebook. To help Facebook advertisers get better ROI on their ad investment on Facebook, Entrepreneur columnist Kim Walsh Phillips has shared five... [Read more]

Content marketing requires team work as it is almost impossible for an individual to manage a diverse content marketing campaign. It requires huge amount of time and energy to boost you content marketing efforts. MarketingProfs columnist Monica Norton has shared five ways to enhance your content marketing by working with your employees. Norton says,... [Read more]

According to a recent survey by App Annie, in July 2017 YouTube’s Android app accounted for 80% of total time spend on mobile in the US. The app accounted for 9.5 billion hours of the 12 billion total hours consumers spent, reports TechChrunch. Other video apps that are on the list include Netflix, ESPN, Amazon Video and more. Talking about YouTube’s... [Read more]

According to a 2016 Econsultancy survey, just three-quarters of companies say that the ROI offered by email was ‘excellent’ to ‘good’. Despite spending dollars and sparing hours if you are not able to get satisfactory revenue fro your email campaigns, there is some problem with the execution of it. To help us all get more ROI... [Read more]

Your marketing efforts can hamper if you are not optimizing your sites for SEO. Effective search engine optimization helps your sites get indexed in search results for the keywords that are close to your business. SEO is an altogether separate industry now with which you can build a brand and help it grow. Business.com writer Lucas Bikowski has shared... [Read more]

Today in the era of content marketing blogs play an important role in getting more people to know about your product and services. Blogging is one of the most cost effective means of communication. Your blog’s popularity is highly dependent on the social media. To help all bloggers improve their social shares and get more traffic, Business.com... [Read more]

ROI is a major performance indicator that indicates the profitability of an expenditure of your business. It helps you measure the success of your business strategies over the time. It is important to keep an eye on the revenue you generate from the customers. Entrepreneur columnist Jacob Montreal has shared three strategies to increase your average... [Read more]

Mobile is at the heart of all online businesses now. With the evolution of smartphones apps have put forward a smooth way for the businesses to grow. To keep your apps up to date and keep them performing well, you should keep trying to improve them for better customer service. Entrepreneur guest writer Kimberly de Silva has published an article featuring... [Read more]