Latest News
‘Predictive Marketing Analytics: Vendor Capabilities And Buyer Considerations’ webinar 1 pm ET
Forrester is hosting a webinar on ‘Predictive Marketing Analytics: Vendor Capabilities And Buyer Considerations’ on Tuesday, September 12 at 1.00 am ET. This webinar will highlight the importance of predictive analysis and how it is important for B2B marketers. The Forrester team says, “Predictive marketing analytics (PMA) for B2B... [Read more]
Want to build a pillar page? Here are five examples.
As mentioned in our previous article, a pillar page serves as an anchor for a cluster of related topics (i.e., a topic cluster). When combined, pillar page and topic clusters can help you get good SEO rankings. To help marketers and webmasters create effective pillar pages, HubSpot columnsit Amanda Zantal-Wiener has shared five examples covering pillar... [Read more]
HubSpot’s guide to using a CRM
To grow your brand you need to keep your customers happy. An efficient CRM helps you store your interactions with potential and existing customers. It allows you to trace their behavior so that you can present the right offer at the right time. HubSpot columnist Aja Frost has published a short guide on using a CRM effectively. Frost has mentioned the... [Read more]
Get more traffic to you B2B sites with these strategies
Getting traffic to your B2B website is a challenge. But with right strategies you can tackle this challenge. A well-planned website that is ready to be optimized by search engines could be one of the ways to make search engines realize your presence on the web. Econsultancy columnist Jeff Rajeck has shared three tips to help B2B marketers generate more... [Read more]
Strategies to increase your social followers
Social media is at the core of today’s marketing efforts. With increasing number of social media users, it becomes easy for the marketers to promote their products and services at lower cost. Though getting more and more social media followers is a tough tasks, with right strategies you can accomplish it. Mike Templeman, a contributor at Forbes,... [Read more]
Generate more leads with these four tips
Lead generation is the process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. It remains at the heart of all forms of marketing. Constant innovation can help you generate more leads and get more customers. Forbes contributor Kate Harrison has shared four ways to help markters generate more... [Read more]
Forbes’ list of 10 trends CMOs should watch for this fall
Matt Britton, CEO of Crowdtap has posted an article featuring ten trends that CMOs should watch and observe to plan their marketing strategies. Britton’s article on Forbes.com highlights Alexa’s performance, Snapchat’s descent, cryptocurrency’s coming of age and more. Britton says, “Let’s face it: Summer is over (basically),... [Read more]
Organize and boost your sales with these networking apps
To grow your marketing, you need to be a great networker. Networking helps you establish new contacts and find more customers around. Thanks to the mobile technology, there are several apps which can help you strengthen your network and networking skills. HubSpot columnist Meg Prater has listed 10 networking apps which are highly useful to sales and... [Read more]
Google Data Studio now offers quicker and broader access to data
The Data Studio allows users to turn their data into informative reports and dashboards that are easy to read. Google keeps adding more and more features to it including various report formats. Now Data Studio can be used to prepare embedded reports also so that users can publish the reports directly on their sites. Talking about this new feature,... [Read more]
HubSpot’s short guide to avoiding social media fails
PCMag and Entrepreneur have listed the corporate social media fails and biggest social media fails of 2017, respectively. Social media has become one of the most important channels for the marketers to reach out masses and to improve the social ROI one must experiment. But we should be cautious while doing such experiments as sometimes the results could... [Read more]
HubSpot’s ‘Four Days of Facebook’ event, September 12-15
HubSpot is hosting the ‘Four Days of Facebook’ event in partnership with Facebook on September 12-15. The HubSpot team says, “HubSpot has teamed up with Facebook to deliver a four-day series of live video content. During the week we’ll cover all the latest trends in social media and how you can better use Facebook to grow your business. Join... [Read more]
Learn how to use structured data for SEO improvement
Effective search engine optimization is something all the brands are looking forward to. By offering required data for your webpages you can get your pages listed in search engines. Most search engines look for structured data to analyze the content of a webpage. ‘Structured data’ is a standardized format for providing information about... [Read more]
