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Every form and channel of marketing is important for us and content marketing tops the list. Constant improvement is the key to excel in you content marketing efforts and it can be strengthened with the feedback from users. Many a times you receive negative feedback too. CMI columnist Brian Appleton has shared seven ways to help you respond to the negative... [Read more]

CMI’s Susan Moeller has published a detailed article on how WWE (World Wrestling Entertainment) scores high in content marketing and has also shared seven lessons to help marketing professionals improve their content marketing. According to Moeller, WWE’s content marketing tactics include social share button placement, masterful storytelling,... [Read more]

When it comes to content creation and marketing, video rules. Even on social media, more than 80% of content is seen in video form. To influence more people to use your products and services, video creation one of the best ways. While creating marketing or promotional video you need to stay focused and should try to present your appeal in an effective... [Read more]

Moz Pro’s site crawl software helps webmasters with instant data about issues impacting their SEO performance. MOZ has announced the addition of five new features to this software. Talking about the new features, says, “While Moz is hard at work on some major new product features (we’re hoping for two more big launches in 2017), we’re... [Read more]

It seems as if the E-commerce is still in its inception. Everyday a new technology appears and labels the previous one as old one. There is no right time to jump into the e-commerce other than now. Entrepreneur contributor Nathasha A R Kumar has shared seven strategies to help marketers build an online e-commerce brand. Nathasha says, “Here are... [Read more]

Content marketing has come out as a strong facet that has enabled the marketers to use an altogether new channel to promote their products and services through content. Most of the marketers use content as a promotional tool now. Entrepreneur columnist Andrew Medal has posted an article showing content as a service as the next evolution of marketing. Highlighting... [Read more]

To sell a product on the web you need to tell people how it can be useful to them and why they should buy it from you. With strong product descriptions you can encourage shoppers to invest in your products. Marketing Land columnist John Lincoln has crafted a 12-point strategy to help marketers come out with effective product descriptions. Lincoln says,... [Read more]

A new and improved version of SmartVideo has just been announced. The original version was released in the Spring to great acclaim. Its job is to automatically personalize videos that you can show to people on Facebook. Now you can automatically show the name, location and other details of the viewer (including their profile picture) in your video for... [Read more]

In any web-based business, achieving an SEO ranking higher than your competitors is a must. For e-commerce too it is true. With proper keyword research and optimization of your e-commerce you can certainly rank higher. Search Engine Land columnist Brian Weiss has highlighted five common e-commerce SEO mistakes and how they can be avoided. Weiss says,... [Read more]

Programmatic advertising  refers to the use of software to purchase digital advertising. According to recent eMarketer estimates, in 2017, programmatic display ad spend will reach nearly $33 billion. And by 2018, three-quarters of video ad dollars will transact programmatically. To help marketers learn more about the programmatic, Econulstancy... [Read more]

To make your blog popular it is important that the search engines like it. With quality content you can always get your blog indexed in the search engines but with rising competition you need to go beyond the creation of content for good SEO rankings. To help bloggers learn how search engines optimize their blogs, HubSpot columnist Lindsay Kolowich... [Read more]

Forrester is hosting a webinar on ‘Measure Marketing Engagement Right Or Not At All’ on Thursday, October 5 at 11 am ET. This webinar will help understand the importance of measuring engagement and major obstacles that marketers face. The Forrester team says, “Marketing engagement measurement is something most marketers say they do,... [Read more]