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Forbes contributor Ryan Erskine has compiled twenty facts about online reputation knowing which businesses can strategies to strengthen their presence on the web. The article covers some facts on online reviews, search results and business revenue. Erskine says, “Here are 20 statistics that prove the value of online reputation management: The... [Read more]

Your marketing should begin with a strategy to get more customers and keep them by offering a great product or service and backing this up with the customer service to make sure they get the full benefit from their purchase. By observing what successful marketers do to plan out their marketing agenda, you too can create a plan that ensures success.... [Read more]

Apart from word of mouth, search engines are the more important source for getting traffic to your blogs. With right keyword targeting and care for quality content you can make your blog stand out in the search. Kristopher Jones from Search Engine Land has shared five common mistakes that the bloggers make and due to which their blog’s SEO performance... [Read more]

Regular SEO content audits help you keep your content fit to the web and what the web users want. It enhances the quality of your content and tells you about the kind of content you should produce more. Search Engine Land columnist Thomas Stern has shared an artical to guide marketers conduct effective SEO content audits. Stern says, “Google has... [Read more]

Google launched the Accelerated Mobile Pages (AMP) Project to make the web better for all. This project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. Many marketers and webmasters have started using AMP to enhance their marketing efforts. Search Engine Land... [Read more]

The Digital Marketing Depot has published the ‘2017 Email Marketing Industry’ report. The report presents an overview of current email marketing trends. The DMD team says, “Marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful – and email marketing is at the center of it all.... [Read more]

For anybody who is into business, mobile matters. More than 80% of internet users own a smartphone. And 71% of marketers believe mobile marketing is core to their business. Econsultancy columnist Ben Davis has brought forward the answers to six significant questions related to mobile SEO. Davis says, “We’re starting a new series of ‘ask... [Read more]

A blog is used to share. Of course there is a business intent behind that act of sharing but with our blogs we wish to spread new knowledge and information with our readers. Each and every post matters in blogging. Because you really don’t know which will be the first post on which a visitor lands for the first time. To help bloggers make their... [Read more]

A Campaign Monitor report states that for every $1 spent, email marketing generates $38 in ROI. Email offers marketers with the broadest reach of all the channels available to them. With some care while crafting your emails, you can easily influence and motivate your prospects to take an action. HubSpot columnist Jeff Hoffman has shared seven things... [Read more]

Digital Marketing Depot is hosting a webinar on ‘Live Chat Best Practices for Conversion Rate Optimization’ on Tuesday, September 19 at 2.00 pm EDT. The webinar attendees will learn strategy to improve their conversion rate with live chat. The DMD team says, “Join our eCommerce and conversion optimization experts as they explain how... [Read more]

Content Marketing Institute is hosting a webinar on ‘Developing Content Marketing IQ Amongst Your Team’ on Tuesday, September 19 at 2.00 pm EDT. The webinar will answer the question: “how do I scale my content marketing efforts beyond the few people who focus on it?”. Webinar Speaker Peg Miller, Co-Founder, B2B Marketing Academy Robert... [Read more]

Video advertising is preferred by many. According to a HubSpot research 43% of people want to see more video content from marketers. The study also states that 51.9% of marketing professionals see video as the type of content with the best ROI. Keeping these statistics in mind, designing great video ads can surely boost your revenue. Marketing Land... [Read more]