The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Does your product page have buyability?”. John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Adam Lapp, Director of Services Operations, both of MECLABS, revealed how marketers at an Italian cosmetics website increased conversion 20% by testing the usability of their category page. But first, let’s review the research notes for some background information on the test. Background: Italian e-commerce website offering cosmetics. The researchers were focusing on testing... [...]
Archive for the 'Search Engine Marketing' Category
The latest article on ‘Website Magazine’ is titled “SEO Challenges for Retailers”. Allison Howen says, “There are three types of people in this world — those who dive in head first, those who test the waters and those who sit on the steps too scared to jump in. Many retailers fall into one of those categories when it comes to how they approach their company’s search engine optimization. Increasingly, however, many Internet retailers are dry as a bone — sitting on the steps — deciding to ramp up their digital advertising spend because they think their sites will never rank... [...]
The latest MOZ blog post is titled “My Client Won’t Do – Whiteboard Friday”. Wil Reynolds says, “We’ve all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us. In today’s Whiteboard Friday, Wil Reynolds offers up a boatload of techniques and tools to win their favor and support without lots of resources“. My Client Won’t Do – Whiteboard Friday MOZ Blog [...]
The latest ‘SEO Book’ blog post is titled “Gray Hat Search Engineering”. Aaron Wall says, “Almost anyone in internet marketing who has spent a couple months in the game has seen some “shocking” case study where changing the color of a button increased sales 183% or such. In many cases such changes only happen when the original site had not had any focus on conversion at all. Google, on the other hand, has billions of daily searches and is constantly testing ways to increase yield: The company was considering adding another sponsored link to its search results, and they were... [...]
The latest article on ‘MarketingProfs’ is titled “Search Retargeting: A Quick How-To Guide”. Ben Plomion says, “Most online marketers today are familiar with retargeting—the practice of serving display ads to users based on their online behavior. The most common form of retargeting is known as site retargeting: The ads are displayed to users who have visited an advertiser’s site, with the ads seemingly following the user around as he or she travels around the Web. But, contrary to popular belief, site retargeting isn’t the only form of retargeting. In fact, a newer retargeting... [...]
Silverpop has released a free white paper titled “7 Tips for Incorporatin SMS into your Marketing Efforts”. The Silverpop team says, “With 5.25 billion mobile phone users worldwide, many marketers have started incorporating SMS into their messaging mix. But if all you’re doing is sending generic one-off text messages, you’re barely scratching the surface of what you can do with this dynamic communication channel. Download our tip sheet and learn about seven advanced ways you can use SMS to enhance your marketing efforts, including: • Sending text messages driven by cross-channel... [...]
The latest MOZ blog post is titled “Google’s December Authorship Shake-up”. Dr. Peter J. Meyers says, “Before the holidays, we spotted a significant drop-off (roughly 15%) in searches display authorship. I take a deep dive into that data, including 30- and 60-day views, an analysis of authorship counts, and queries that lost out.“. Google’s December Authorship Shake-up MOZ Blog [...]
The latest post on ‘Mashable’ is titled “5 Key SEO Questions for B2B Companies”. Jasmine Sandler says, “Much has been said about the volume and quality of backlinks to your B2B or corporate website, determining your SEO success. That will be covered in a part II of this SEO article for B2B marketers.But what about the importance of SEO on your website? This is what you have immediate control over and when optimized appropriately, will drive the most immediate returns (in SEO page 1 Google visibility). But the ongoing Google changes, sometimes at a whim and seemingly meant to penalize... [...]
Ricky Mataka, Dan Lew and Mike Young have just announced the newest and possibly the easiest keyword analysis tool ever. Keyword Winner finds keyword suggestions in seconds and rates them for likely profitability, based on competition. This keyword tool integrates into WordPress and suggests keywords while you are blogging, saving you a lot of time. When you write a post, run the tool, select the keywords you want, and the tool can add them to the post for you with just one click. You can add the selected keywords to the title, the tags and include them in the body of the post, all at once, using... [...]
The latest article on ‘Business 2 Community’ is titled “Do You Know the Difference Between Organic SEO and Local SEO?”. Nick Bennett says, ““78% of small businesses believe new customers find them through search engines.” – MarketingCharts.com Although SEO continues to be an evolving practice, there are some basic distinctions between local SEO and organic (traditional) SEO. Local SEO has a geographical component which organic SEO does not necessarily have. It is the practice of building signals of relevance around a specific location; a brick-and-mortar business. Organic... [...]