‘Search Retargeting: A Quick How-To Guide’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Search Retargeting: A Quick How-To Guide”.
Ben Plomion says, “Most online marketers today are familiar with retargeting—the practice of serving display ads to users based on their online behavior. The most common form of retargeting is known as site retargeting: The ads are displayed to users who have visited an advertiser’s site, with the ads seemingly following the user around as he or she travels around the Web.
But, contrary to popular belief, site retargeting isn’t the only form of retargeting. In fact, a newer retargeting method, known as search retargeting, is on the rise and it’s changing the way people think about retargeting.
Search retargeting serves display impressions to users based on the keywords they’ve typed into Google, Bing, Yahoo, or other search engines. So, for example, if you search for “Nike Air Jordan” in Google, that search data can be used to target you with display ads for Nike shoes once you leave the search engine“.
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