Silverpop has released a free white paper titled “7 Tips for Incorporatin SMS into your Marketing Efforts”.

The Silverpop team says, “With 5.25 billion mobile phone users worldwide, many marketers have started incorporating SMS into their messaging mix. But if all you’re doing is sending generic one-off text messages, you’re barely scratching the surface of what you can do with this dynamic communication channel. Download our tip sheet and learn about seven advanced ways you can use SMS to enhance your marketing efforts, including:

• Sending text messages driven by cross-channel behaviors
• Gathering data via SMS that you can leverage across other channels
• Enhancing your loyalty program though SMS gamification
• Using geofences and SMS to connect in real time, on location“.

Silverpop’s ‘7 Tips for Incorporatin SMS into your Marketing Efforts’ White Paper

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