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Friday, July 3, 2020

The Definitive Guide to Conversion Rate Optimization [Free Guide]

Driving more traffic to website and converting the generated leads into customers – is the ultimate goal of any business today. An effective conversion rate optimization (CRO) strategy enables your prospects to take an action when they visit your website.To help you better understand the CRO process and improve your marketing performance, Omniconver team has published a new guide called ‘The Definitive Guide to Conversion Rate Optimization’.Omniconver team says, “We will cover the CRO basics, CRO techniques, conversion rate optimization strategies, things to... [...]

The anatomy of a high converting landing page [video]

Your site’s landing page plays an important role in getting new customers. The average landing page conversion rate is 2.35% and top 25% sites on the Internet are converting at 5.31% and above. Where does your site stand in these rankings?If you wish to improve the conversion rate of your landing page, watch this YouTube video from Neil Patel. Talking about the video, Patel says, “I can look at a landing page right away and know that it’s not going to convert. On the flip side, I can also look at a landing page and know if it’s going to convert exceptionally well. Today... [...]

‘Testing and Analytics: What’s stopping you from testing?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Testing and Analytics: What’s stopping you from testing?”.Taylor Kennedy says, “How often do you read a blog or case study about a huge lift (sometimes here on this very site) and think, “That’s too good to be true.”Trust me, you’re not alone.I think like that also and I’m here to tell you that it’s alright. It pays to be skeptical in the marketing world. To me, skepticism is just another way of saying you pay close attention to details.After all, it’s the details that help you discover why people buy your products”.Testing... [...]

‘Landing Page Optimization: Does your product page have buyability?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Does your product page have buyability?”.John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Adam Lapp, Director of Services Operations, both of MECLABS, revealed how marketers at an Italian cosmetics website increased conversion 20% by testing the usability of their category page.But first, let’s review the research notes for some background information on the test.Background: Italian e-commerce website offering cosmetics. The researchers were focusing on testing... [...]

‘Marketing Experiment: Learn from our split testing mistakes’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Marketing Experiment: Learn from our split testing mistakes”.Daniel Burstein says, “We recently held a subject line experiment contest with the fine folks at Copyblogger. On Tuesday, we published the results of this experiment on the MarketingExperiments Blog to hopefully help you improve your own A/B testing.While Tuesday’s post was exciting, today’s post is a word of caution.Essentially, I’ll discuss what we (intentionally) did wrong so you can learn from our mistakes. By running a split test publicly for teaching purposes,... [...]

‘Email Marketing: What elements of your offer get people to click?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: What elements of your offer get people to click?”.Daniel Burstein says, “There are many reasons customers may value your product. But which oneresonates with your customers the most?Miller Lite famously spoofed this conundrum in its TV commercials, in which people would debate whether the beer was awesome because it tasted great or because it was less filling.This is a serious challenge to you as a marketer. You’re likely not only marketing a product, but an associated offer of incentive as well. Should that... [...]

‘Value Proposition: 3 steps for laying your value prop testing groundwork’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: 3 steps for laying your value prop testing groundwork”.Eric Coffman says, “In a recent blog post, a colleague of mine, Spencer Whiting, spoke to the reasons we need to avoid marketing strategies driven by the HIPPOs (Highest Paid Person’s Opinion) of our companies and the “company logic” that most often supports their viewpoints.It’s often that a limited number of well-paid individuals at companies have the power to shape the marketing strategies that influence customer perceptions of your products,... [...]

‘Conversion Rate Optimization: 3 takeaways from 2013’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Conversion Rate Optimization: 3 takeaways from 2013”.John Tackett says, “As of tomorrow, 2013 is officially a wrap.I’m not ready to start singing “Auld Lang Syne” just yet though.Personally, the end of the year is an important moment to stop and reflect on the year that has passed as they seem to come and go now faster than ever before”.Conversion Rate Optimization: 3 takeaways from 2013MarketingExperiments Blog [...]