‘Landing Page Optimization: Does your product page have buyability?’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Does your product page have buyability?”.
John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Adam Lapp, Director of Services Operations, both of MECLABS, revealed how marketers at an Italian cosmetics website increased conversion 20% by testing the usability of their category page.
But first, let’s review the research notes for some background information on the test.
Background: Italian e-commerce website offering cosmetics. The researchers were focusing on testing different approaches to the “body” category page”.
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