Limited-time offers work well during the holiday season and help you to generate more sales. If you are using Facebook to reach out your audience, you can use Facebook ads program to directly promote your offers during this peak season. Social Media Examiner contributor Sally Hendrick has shared four ways to use Facebook ads for promoting limited-time offers. Hendrick says, “To maximize potential sales, use a multi-faceted solution that involves Facebook video and retargeting ads to deliver your offers automatically. A few days prior to your campaign going live, you’ll need to have the... [...]
Archive for the 'Holiday Marketing' Category
The 2019 holiday season is almost here and you need to be ready to attract more buyers this time. According to an eMarketer report, US retail sales will climb 3.8% to $1.008 trillion, making it the first-ever trillion-dollar holiday season. Buffer contributor Heather-Mae Pusztai has published new Science of Social Media podcast episode ‘The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing’. Pusztai says, “The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest... [...]
Cyber Week refers to the week leading up to Black Friday and lasts until the following Monday (Cyber Monday). Cyber Week is the time you should reach out your Christmas shoppers who are looking for a a bargain. Koonzai contributor Steve Harris has shared eight paid advertising tips to improve your sales during the Cyber Week. [...]
According to an eMarketer report, total US retail sales are expected to reach 3.8% to $1.008 trillion during the 2019 holiday season. And US retail ecommerce spending will rise 13.2% to $135.35 billion. Online advertising is one of the best ways to reach out more shoppers during holiday season and increase your sales. Nicky Rettke Director, Product Manager, YouTube Ads has shared some useful tips to inspire more shoppers with new ideas. Rettke says, “Whether they’re shopping for themselves or for others, 48 percent of today’s shoppers say they’re open to buying from new... [...]
Holiday sales are rising year-by-year with online customer growth. To secure more sales in the upcoming holiday season, you need to employ all possible marketing tools with strong promotional strategy. AWeber contributor Liz Willits has shared seven ways to help you create successful Black Friday email campaigns for this season. Willits says, “Online retailers earned a record $6.22 billion on Black Friday in 2018, according to Adobe Analytics. That’s an increase of nearly 23.6% from the prior year! A Black Friday email campaign is a great way to cash in on all this spending. However, with... [...]
Google Small Business Outreach’s Wendy Gonzalez has shared four ways Google can help you to make your business holiday-ready for the upcoming holiday season. Gonzalez says, “The holidays may feel far away, but businesses are already preparing for the shoppers that will show up in the next couple months. Here are a few ways to make sure you’re ready for the holiday rush: Stand out to local shoppers If you’re a local business, keep your Business Profile on Google updated using Google My Business. Update your store hours with your holiday hours Add photos of... [...]
According to eMarketer, the 2019 holiday sales in US are expected to reach $1 trillion. In 2018, total retail spending during the holiday season was up 5.4% to $998.32 billion. Microsoft Advertising’s Kenneth Andrew has shared three tips to help you improve your holiday sales in the upcoming holiday season. Andrew says, ” Below, we’ve outlined some digital marketing tips from Microsoft Advertising to help retailers to maximize sales this holiday season. Tip 1: Build awareness now to capture early birds ‘Tis the season for holiday planning, especially since 60% of consumers... [...]
Search Engine Journal team has published a new e-book called ‘A Complete Guide to Holiday Marketing’. Download this e-book to learn some useful tactics to create a strong marketing strategy for upcoming holiday season. SEJ team says, “Want your business to get a bigger piece of the pie during the holidays? Then start planning your holiday marketing strategy – right now. Search Engine Journal’s ebook, A Complete Guide to Holiday Marketing, covers actionable tactics to help your business execute a successful holiday marketing strategy. In this guide, we’ll show you how to... [...]
Email remains one of the most used tools in marketing today. Even during the holidays, apart from social and search advertising, email is used most. This year you must have used the email as a promotion tactic. Constant Contact contributor Dave Charest has shared four steps to help you measure the performance of email during these holidays. Charest says, “Follow these four steps to measure your holiday email marketing success: 1. What revenue do you attribute to email marketing in years past? Hopefully, you’ve been measuring the business impact of your email marketing year round. If not,... [...]
Search Engine Marketing is the best way to promote your product to the Internet users. And when you want a great flow of traffic and leads you have to pursue Google. By keeping a pace with the algorithms with the help of unique content you can get most out of your SEO efforts. Entrepreneur contributor Imran Tariq has shared six tips to help marketers stand out on Google during the holiday season. Tariq says, “I asked several digital marketing experts for their tips on holiday advertising on Google, combined their responses with some lessons from personal experience, and excerpts from thought... [...]