AWeber Shares 7 Ways to Create a Successful Black Friday Email
Holiday sales are rising year-by-year with online customer growth. To secure more sales in the upcoming holiday season, you need to employ all possible marketing tools with strong promotional strategy.
AWeber contributor Liz Willits has shared seven ways to help you create successful Black Friday email campaigns for this season.
Willits says, “Online retailers earned a record $6.22 billion on Black Friday in 2018, according to Adobe Analytics. That’s an increase of nearly 23.6% from the prior year!
A Black Friday email campaign is a great way to cash in on all this spending. However, with thousands of Black Friday emails to compete against, it can be difficult to get your audience’s attention.
With these 7 email campaign tactics, you’ll stand out inside the inbox.
1. Keep it short.
People often debate the ideal email length. While there’s often no simple answer, on Black Friday there is. Keep your content brief. Your subscribers’ inboxes are filled with other emails. They’re busy looking at numerous sales and online shopping”.
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