Entrepreneur contributor Nina Zipkin has published an article covering the findings from a PwC and Salesforce report highlighting the 2018 holiday shopping trends. The report states that the 2018 holiday spending may reach$720 billion. Here’re some more highlights: People are going to spend 5% more than what they spent in 2017 holiday season 84% plan to shop online Mobile devices will account for 68% of holiday shopping traffic 30% customers are planning to use smart payment methods in stores. Holiday 2018 Spending Could Top $720 Billion. Here’s Other Eye-Popping Numbers You Need... [...]

The holiday season is approaching soon and it is the time to prepare your brand to reach out your target market. Online advertising is one way to maximize your profits. Marketing Land columnist Jacob Baadsgaard has shared five tips to make your holiday ad campaigns more profitable this year. Baadsgaard says, “For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s time to start thinking through your holiday advertising strategy. There are a variety of tricks you can use to reach the right customer base and... [...]

The holiday season is approaching soon and it’s time to sharpen your weapon to boost your sales. Every year the ecommerce segment has been growing so the future is going to be stronger. Entrepreneur contributor Syed Balkhi has shared five tips to help brands boost their ecommerce sales on Cyber Monday. Balkhi says, “Consider instituting the following five tips to boost your ecommerce sales on Cyber Monday. Create a cyber-exclusive, one-day deal. Offering 15 percent off to shoppers during Cyber Monday simply will not do the trick. To stand out on that crazy day, when all of your competitors... [...]

The Entrepreneur magazine contributor Syed Balkhi has shared five tips to help brands boost their ecommerce sales on Cyber Monday. Balkhi says, “Consider instituting the following five tips to boost your ecommerce sales on Cyber Monday. Create a cyber-exclusive, one-day deal. Offering 15 percent off to shoppers during Cyber Monday simply will not do the trick. To stand out on that crazy day, when all of your competitors are offering up amazing deals, you’ve got to create a cyber-exclusive, one-day sale that’s too good for consumers to pass up. As an example, Dean & Deluca offers... [...]

Forrester has predicted that the online holiday shopping in the US will reach $151 billion in 2018. The sales will grow by 14% as compared to $133 billion in 2017. According to Forrester, the total holiday sales will grow at a more conservative 1.7%. Sucharita Kodali, Vice President, Principal Analyst at Forrester says, “All told, we see approximately one-fifth of all US holiday shopping this year happening online — and of course, digital touchpoints will influence lots of sales that ultimately happen in-store. What’s behind the growth? Our 2018 forecast tells us that: American consumers... [...]

According to the new statistics released by research firm Deloitte, the 2018 e-commerce holiday sales will grow by 17-22% and retail holiday sales will grow by 5 to 5.6%. The company has stated that the e-commerce sales are expected to reach $128 to $134 billion during the 2018 holiday season. Deloitte’s US economic forecaster Daniel Bachman says, “The anticipated growth in holiday sales is likely because of solid disposable personal income growth, which we expect will be in the 5 to 5.4 percent range. That is above last year’s 4.7 percent. A strong labor market should also aid retail... [...]

Mike Austin, an Econsultancy columnist has shared three techniques to help marketers grow their email lists for improving their sales during the Christmas season. Austin says, “From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue. So how should marketers approach their email database in the run up to Cyber Week and Christmas, especially with subscriber lists thinned as a result of GDPR? Let’s take a closer... [...]

The Entrepreneur magazine team is hosting a webinar on ‘Make the Most of Small Business Saturday and Kick Off the Holiday Season!’ on Tuesday, November 6 at 12 pm ET | 9 am PT.. The Entrepreneur team says, “Do you have a strategy to make the most of this year’s Small Business Saturday? It can be a big day for small businesses and a great kick-off to the holiday season. It is coming up on Saturday, November 24, and if you plan ahead, you can leverage this celebration to help raise awareness of and grow your business. Join us for an insightful conversation with technology experts... [...]

Holiday marketing has started and everyone is trying their best to get more customers and sell more. A good marketer will plan the campaigns in a way so that the customers who join him during the holidays, keep coming. Marketing Land columnist Jordan Elkind has shared three ways for marketers to optimize their holiday marketing efforts. Elkind says, “Wouldn’t it be great to be able to wring more value out of every holiday marketing dollar, long after the holidays are over? The secret, according to retail experts, is maximizing the long-term value of customers acquired during the holiday... [...]

You must have planned your campaigns to strengthen you sales efforts during this holiday season. Still there is some time to for innovating your sales approach and achieve better result this year. HubSpot’s Jeff Hoffman has shared three ways to help you close more deals this holiday season. On making your end-of-year close December 10th, Hoffman says, “Any concessions (whether pricing or terms) should expire on December 10th instead of December 31st. This forces negotiations to take place before stakeholders in Procurement and Legal are out of the office — something your well-meaning... [...]