According to eMarketer, the 2019 holiday sales in US are expected to reach $1 trillion. In 2018, total retail spending during the holiday season was up 5.4% to $998.32 billion. Microsoft Advertising’s Kenneth Andrew has shared three tips to help you improve your holiday sales in the upcoming holiday season. Andrew says, ” Below, we’ve outlined some digital marketing tips from Microsoft Advertising to help retailers to maximize sales this holiday season.   Tip 1: Build awareness now to capture early birds ‘Tis the season for holiday planning, especially since 60% of consumers... [...]