Holiday marketing has started and everyone is trying their best to get more customers and sell more. A good marketer will plan the campaigns in a way so that the customers who join him during the holidays, keep coming. Marketing Land columnist Jordan Elkind has shared three ways for marketers to optimize their holiday marketing efforts. Elkind says, “Wouldn’t it be great to be able to wring more value out of every holiday marketing dollar, long after the holidays are over? The secret, according to retail experts, is maximizing the long-term value of customers acquired during the holiday... [...]

You must have planned your campaigns to strengthen you sales efforts during this holiday season. Still there is some time to for innovating your sales approach and achieve better result this year. HubSpot’s Jeff Hoffman has shared three ways to help you close more deals this holiday season. On making your end-of-year close December 10th, Hoffman says, “Any concessions (whether pricing or terms) should expire on December 10th instead of December 31st. This forces negotiations to take place before stakeholders in Procurement and Legal are out of the office — something your well-meaning... [...]

The Small Business Trends team has reported the latest holiday sales figures published by First Data. According to the report, the Cyber Monday transactions grew by 50% as compared to 2016. SBT team has cited the following email from First Data: By the end of the 24 hour day that was Cyber Monday 2017, ecommerce transactions approached an almost 50 percent increase over last year’s transaction count. This activity included both Retail and Non Retail categories. eCommerce activity this year reflected a cadence in which hot deals were released, and consumers jumped on them. Joshua Sophy says, “Ecommerce... [...]

According to an Internet Retailer report Amazon won 54.9% of online transactions at the top 50 retailers’ websites on Black Friday. Don Davis says, “Walmart.com and BestBuy.com followed Amazon (No. 1) in terms of number of transactions on both Thanksgiving Day and the following day, widely known as Black Friday. Target Inc.’s (No. 20) Target.com was fourth on Thanksgiving and fifth on Black Friday, with Kohls.com fifth on Turkey Day and fourth the following day. Amazon didn’t win in every respect in the data from Hitwise, part of digital marketing firm Connexity Inc. In terms of conversion... [...]

The Black Friday and Cyber Monday rush is over in the US and different agencies will reveal the sales figures for the days. Adweek columnist Lauren Johnson has shared five statistics that summarize the Cyber Monday and Black Friday sales. Johnson says, “Today you can buy a 12-pack of coconut water for $18, down from the usual price of $28, on Amazon. Best Buy is promoting a 43-inch Toshiba TV for $200, priced $150 cheaper than the regular price. As consumers scour retailers’ websites and stores for the best holiday deals, here are five digital stats that stand out about how consumers... [...]

Adweek’s Sami Main has shared a study explaining how Food52, an independent publishing site, used email to handle Thanksgiving and Cyber weekend this holiday season. Main says, “Most emails, especially those including marketing messaging, had backup plans in case sales weren’t hitting their goals; editorial franchises and creative imagery shoots had been planned in advance to provide both fresh content and much-needed advice; and, with the help of online services like Google Drive’s products and Slack’s messaging service, the company was ready to enjoy the holiday, be there for... [...]

Econsultancy columnist Kestrel Lee has shared eight singles day insights for Asian marketers targeting the 2018 singles day. Lee says, “Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival’s performance in 2017. By now you may know that Alibaba’s 2017 Singles Day global merchandise value (GMV) exceeded $25.3 billion, compared to $18 billion in 2016. But there were eight key takeaways for Asian brands… 1. Alibaba’s Singles Day Festival is still going strong 2017 Singles Day saw a total... [...]

There were plenty of deals projected by the retailers on this Black Friday. Many of them applied new tactics to get better results. Econsultancy has shared seven email strategies used by 10 retailers on Black Friday. Nikki Gilliland says, “Checking your email on Black Friday is like coming back to work after two weeks off. When you’re inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention. So, did any retailers manage to pique my interest this year? Here’s a run-down of some Black... [...]

Google has introduced #SmallThanks Hub for businesses to provide with free, customized marketing materials to promote their business. To promote your business with #SmallThanks Hub you just need to search for your business name on the site, and Google will automatically create posters, social media posts, window clings, stickers and more—based on the reviews and local love from your customers on Google. This service is available in U.S. to any verified Google listing with an address. On using #SmallThanks Hub, Google’s Lisa Gevelber says, “Here are a few tips on how to use the materials... [...]

People are tuning into the holiday shopping mood now and this is the right time for attracting them to make purchase from your company. Marketing Land columnist Tony Toubia has shared four ways to help you get more shoppers this holiday season. On using influencer marketing Toubia says, “When your strategies become less reliant on deals, leveraging social influencers will keep your brand top of mind with remaining shoppers, even those who are not yet brand loyalists. There are plenty of reasons why collaborating with social influencers should be on your list of tactics. They allow brands... [...]