Social Media Examiner has published a new episode of the Social Media Marketing podcast ‘How to Get Facebook Ads Working for You in 2023’. Michael Stelzner says, “A few years ago, Facebook advertising dominated the social media marketing landscape. It was much easier to get Facebook ads working. Then… things got quieter. What happened? Facebook ads got expensive and there was more competition for ad space on Facebook and Instagram. It was harder to get a return on your ad spend. Are your Facebook ads underperforming? Wondering what can be done to increase your conversions? To... [...]

Facebook advertising is a proven way to reach your target audience and grow sales. With carefully crafted targeted ads, you can achieve your desired goals on social media. Social Media Examiner has published the new episode of the Social Media Marketing podcast ‘How to Get Facebook Ads Working for You in 2023’ featuring Molly Pittman. Watch this episode to discover: Why Marketers Should Refocus On Facebooks Ads Mistakes Marketers Make With Facebook Ads Facebook Ad Strategy for 2023 Facebook Ads Offer Formula Step 1: Desired Action Facebook Ads Offer Formula Step 2: Relevance Facebook... [...]

Facebook is the biggest social media platform having three billion monthly active users. A well-planned Facebook ad strategy can help you grow your business. Social Media Examiner founder Michael Stelzner has published an article featuring four ways to get the best results from your Facebook ad campaigns. He says, “In the next few sections, we’ll look at how to get the best results from your Facebook ad campaign, building a strong foundation for your broader ad strategy. #1: 4 Common Facebook Ads Budget Mistakes As we’ve seen, Facebook Ads is an immensely powerful platform for social... [...]

HubSpot has published a new video ‘How to Skyrocket Your Facebook Ad Results for Meta Success’ sharing some useful tips to get better ROI from Facebook ads. The HubSpot team says, “Facebook Advertising isn’t going anywhere in 2023. In this video, we sit down with Meta’s Director of Ads where he discusses 3 tips for creating powerful ads. Do you use FB Ads as part of your marketing strategy?” HubSpot  [...]

Facebook advertising enables you to grow your online reach to a wider audience and increase online sales. Well-crafted ads can boost your ROI. Social Media Examiner contributor Charlie Lawrance has shared four useful tips to help you improve your Facebook ads performance. He says, “Facebook actively rewards advertisers by lowering CPC for ads with a higher CTR. The reason is that your target audience is engaging more with your ad, creating a positive ad experience. Here are some ways to create more engaging Facebook ads to improve your CTR. #1: Tips to Improve Your Facebook Ad Copy You can... [...]

Social Media Examiner has published a new video ‘Facebook Ads: How to Reduce Wasteful Spending’ featuring Andrea Vahl. The SME team says, “Concerned you’re wasting money on certain Facebook ads? Wondering which Facebook ads to turn off? Facebook marketing expert Andrea Vahl explains how to identify Facebook ads you should stop spending money on. You’ll learn which cost per result metrics to watch, and get benchmark percentages to assess whether the cost per result for your Facebook ads is too high. Finally, you’ll discover how to view and recognize trends to further guide... [...]

Limited-time offers work well during the holiday season and help you to generate more sales. If you are using Facebook to reach out your audience, you can use Facebook ads program to directly promote your offers during this peak season. Social Media Examiner contributor Sally Hendrick has shared four ways to use Facebook ads for promoting limited-time offers. Hendrick says, “To maximize potential sales, use a multi-faceted solution that involves Facebook video and retargeting ads to deliver your offers automatically. A few days prior to your campaign going live, you’ll need to have the... [...]

On Facebook, images and video content get preference over text. To promote your products and services on Facebook, you should invest your creative efforts in designing attention grabbing graphics that help you to convert more customers. TechWyse contributor Adi Suja has published a an infographic featuring all Facebook Image Sizes and Ad Dimensions. You can use this data for designing your ads. Suja says, “Facebook has ensured that visual content will be more useful for marketers to communicate with their audience effectively. This includes photos, GIFs, and videos. Effectively using visual... [...]

ROI Revolution team has published ‘2019 Facebook Full-Funnel Report’ to help marketers understand how they can strengthen their business with different Facebook tools. This report, focused on Facebook advertising, offers key insights, strategies, and metrics to grow your brand profitably. Download the report to learn following: How both awareness and direct response ads fuel your brand and nurture consumers to a sale. The four platforms of Facebook and the unique strategies to maximize value on each one. Game-changing insights around multi-touch attribution that lead to increased... [...]

Precious Ngwu has produced the most extensive tool ever for finding individual Facebook members who are good prospects for your ads, for any niche you choose. He calls it Graph Authority App, and he released it over the weekend to rave reviews. This new tool, once you choose the niche to target, can find: ■ People who are members of a group in that niche ■ People who attended an event in that niche ■ People who “like” a particular page ■ People who respond to a Facebook post related to the niche Throw in additional criteria such as gender, where they dine, where they shop... [...]