Search Engine Marketing is the best way to promote your product to the Internet users. And when you want a great flow of traffic and leads you have to pursue Google. By keeping a pace with the algorithms with the help of unique content you can get most out of your SEO efforts. Entrepreneur contributor Imran Tariq has shared six tips to help marketers stand out on Google during the holiday season. Tariq says, “I asked several digital marketing experts for their tips on holiday advertising on Google, combined their responses with some lessons from personal experience, and excerpts from thought... [...]

Planning has a special space in the marketing process. Effective campaign management can be achieved by developing a feasible marketing agenda and a plan to achieve it. When holidays are here you need to utilize all the marketing tools for better ROI and email plays a vital role in the brand promotion. AWeber contributor Li Willits has shared a checklist that email marketers can use during this holiday season. Willits says, “There’s a simple way to launch a flawless email campaign this holiday season: Check your list and check it twice. Your holiday email marketing campaign checklist, that... [...]

Email marketing needs to be done in such a way that you are not seen as an unwanted guest in the inboxes. Privacy is a sensitive thing in today’s customer-centric world and you need to respect it. AWeber contributor Tom Tate has shared three email marketing rules that marketers should follow this holiday season. Tate says, “Plan to send emails this holiday marketing season? Stay off your subscribers’ naughty list by following these 3 email rules. They’ll help you reduce unsubscribes, increase your sales, and get the right message into the right person’s hands. Let your subscribers... [...]

eMarketer is hosting a webinar on ‘What Black Friday and Cyber Monday Sales Mean for the Rest of the Shopping Season’ on Thursday, December 6 at 1.00 pm ET. The eMarketer team says, “Black Friday and Cyber Monday are now behind us. How will shoppers dole out their dollars in the final weeks of holiday shopping, and what does that mean for the season as a whole? Join us for our upcoming webinar, featuring Andrew Lipsman, eMarketer’s principal retail analyst, as we share the latest post-Black Friday holiday shopping insights, including what retailers have experienced so far... [...]

Marketing Land has reported that the US consumer spent $6.22 billion online on Black Friday this year. The data comes from an Adobe report. Robin Kurzer says, “Shoppers dropped a record $6.22 billion online on Black Friday, according to Adobe Analytics datareleased this weekend — an increase of 23.6 percent over last year. Adobe’s report is based on an analysis of more than 1 trillion visits to U.S. specific sites and 55 million SKUs. The shopping weekend was peppered with new holiday shopping records and emerging trends such as an increasing number of consumers making purchases on... [...]

Holiday season brings us an opportunity to increase our sales and get a boost in the business. As we know newer tactics are required to make people turn to our brands and make purchase. Shopify contributor Corey Ferreira has shared an idea of using the gift guides to boost your holiday sales. The gift guides pave a smooth path for the Internet users and help them choose the right products they would want to give their loved ones. Ferreira says, “Display ads, email marketing, and retargeting are some of the most common methods to capture holiday shoppers. But there’s one overlooked strategy... [...]

The holiday season is quite close and you need to sharpen your weapons to win more sales this time. Since the mobile devices have been growing we need to focus on the app a little more. Econsultancy columnist Chris Bishop has shared some useful tips to help marketers prepare their mobile apps for Black Friday. Bishop says, “Irrespective of your opinion on the ever-growing event – with analysts expecting over half of the UK population to get involved this week – now is the time to ensure your readiness for the promotional event of the year! Searching for (mobile) answers At Chelsea Apps... [...]

Search Engine Land has reported that Google has launched special Black Friday, Cyber Monday deals ad unit. These units display the deal you are offering. Ginny Marvin says, “To help retail advertisers increase their exposure for their Black Friday and Cyber Monday deals this year, Google has launched a new experiment with promotion extensions in Google Ads. What’s the experiment? Now through Nov. 27,  Google may serve a specific Black Friday promotion ad format when people search for the following Black Friday and Cyber Monday related keywords and their variations: “black friday deals”,... [...]

The Entrepreneur magazine team has published a video featuring Emily Richett on ‘Make the Most of Holiday Shopping With These 3 Tips’. Entrepreneur team says, “It’s the busiest time of the year for retailers, and from influencer marketing to social ads, the holiday campaigns are in full-force. Entrepreneur Network partner Emily Richett shares three tips for making the most of the holiday shopping season. First, work smarter, not harder. It’s not enough to just leverage ads or only focus on an influencer strategy. Make sure to get all of your departments working together for... [...]

Your email marketing campaigns can help you double the holiday sales for your brand. Preparing and running an efficient email campaign takes a lot of efforts. Marketing Land’s Kyle Henderick has shared an email checklist for Black Friday and Cyber Monday shoppers. Henderick says, “hile analysts predict more modest sales growth for the 2018 holiday season compared to last year (15.3 percent increase in retail e-commerce, and total retail holiday sales growth of 3.8 percent), email marketers still can’t afford to overlook this highly clickable time of year. My company, Yes Marketing,... [...]