Using cold emails to promote your brand
Email marketing stands as one of the most dependable for of marketing. This is because of the email’s capacity to bring in more ROI compared to other marketing tools.
Cold email is a form of marketing wherein the emails are sent to the people without their prior permission. Business 2 Community contributor Sujan Patel has shared a five-step cold emailing process to help marketers grow their brand popularity.
Patel says, “Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. These benefits are even more apparent for small businesses.
Here’s how small businesses can start leveraging cold email to grow their business in five simple steps.
Step 1: Build Your Email Lists
Warning – obvious statement ahead: Before you can execute a cold outreach campaign, you need people to contact.
At this stage, make sure you target a focused customer persona. To define that, begin by summarizing the characteristics of your best customers. Customer personas will help increase the relevance of your cold emails and increase your odds of getting a response.
There are a number of methods you can use to prospect for leads. You might choose to use one, some, or all of them. The most common form of prospecting, however (and where most small businesses are likely to start), is manual prospecting”.
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