Email has been the backbone of different brands’ marketing streams. Email marketing is considered to be one of the strongest forms.

Business 2 Community contributor Amreen Bhujwala has shared ten benefits you can reap from email marketing.

Bhujwala says, “Email continues to be one the best ways to reach out to your customers and potential leads alike. There are several benefits to planning out the perfect email marketing strategy for your business:

1. Targeted and personalized content

Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject line to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to drive engagement.

Adjust your messaging for different audiences so your emails are always engaging. Ignore the impulse to push for a hard sell too early in the process. Cultivate a strong foundation of trust between your brand and the recipient first, and create a bond with your customer than can grow over time.

2. Build credibility

Emails from an unknown sender or with a shady subject line can feel like spam. It just feels off, and customers often just delete these emails”.\

Top 10 Benefits of Email Marketing

Business 2 Community

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