Podcast publishing is one of the best ways to promote your brand through knowledge sharing. By offering valuable information to your audience you can also establish yourself as an authentic source.

AWeber contributor Jon Nastor has shared four tips to help podcasters grow their audience through emails.

Here’s how Nastor puts it:

Alistair Clay, of Famous Business, has a great technique that you can implement immediately: Replace your stagnant  stagnant “subscribe to my show on Apple Podcasts” call-to-action with a supercharged CTA that triggers action.

“My audience is made up of small business owners looking to get media attention. This is an urgent problem that they need solved fast. To help them, I offer to answer their burning questions immediately,” explains Clay. “The only catch is they need to sign up to my email list and then hit reply! I call this a win/win/win situation. It gets them an answer fast, gets me a subscriber, and it also gives us a chance to make a deeper connection.”

4 Easy Ways Podcasters Can Use Email to Grow Their Audiences

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