The MarketingProfs contributor has published a new podcast episode featuring Ann Handley on ‘Putting the ‘Letter’ Back in ‘Newsletter’: Writing on Marketing Smarts’.

Listen to the podcast and discover the following:

  • Don’t shy away from writing a long email newsletter (but do make it scannable)
  • To make your email newsletter more universally appealing, write it with just one person in mind
  • Strive to create a unique experience for your email recipients.

Putting the ‘Letter’ Back in ‘Newsletter’: Ann Handley Talks Writing on Marketing Smarts

MarketingProfs

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