Instagram Reels engagement thrives on creativity, utilizing short, captivating videos to attract and retain viewer attention. Strategic use of trending sounds, hashtags, and interactive elements can significantly boost visibility and audience interaction. AWeber has published a new video ‘How to Increase Your Instagram Reels Engagement Organically’ sharing some useful tips on increasing your Instagram engagement. The AWeber team says, “The next time you scroll through IG Reels, look in the bottom left corner of your screen. Is there an upward arrow next to the track name? If so,... [...]

Newsletter marketing is crucial for maintaining regular communication with customers, fostering brand loyalty, and driving engagement. It provides a direct channel to share updates, promotions, and valuable content, keeping your audience informed and connected. AWeber has published a new video ‘How to remove boring from your newsletter’ featuring useful tips on making your newsletters more interesting. The AWeber team says, “When Sean and I took a hard look at engagement rates for this newsletter in early 2023, it was clear from stubbornly low open and response rates that our... [...]

Newsletter marketing is a type of email marketing that involves sending promotional and informational newsletters to potential and existing customers. AWeber has published a new video ‘A simple way to build a human connection with your newsletter readers’ featuring useful tips to improve your newsletter impact. The AWeber team says, “When I read a good newsletter, I end up learning something that I didn’t know before I read it. But when I read a really great newsletter, I end up learning something new and feeling something. Depending on the newsletter, I might feel happier,... [...]

Newsletter marketing is a type of email marketing where businesses send informational and promotional newsletters to past and potential customers. AWeber has published a new video ‘How to remove boring from your newsletter’ featuring useful tips to make your newsletters engaging. The AWeber team says, “When Sean and I took a hard look at engagement rates for this newsletter in early 2023, it was clear from stubbornly low open and response rates that our readers were not finding our emails interesting or helpful enough. We made it our personal mission to figure out how to make... [...]

Watch Copyblogger’s podcast episode ‘How To (Actually) Grow Your Newsletter: The Growth Assassin Behind Codie Sanchez and Milk Road’ featuring Tim Stoddart and Matthew McGarry. The Copyblogger team says, “Matt McGarry works behind the scenes growing some of the most popular newsletters in the world. On this week’s episode, Tim Stoddart (@timstodz) and Matt (@JMatthewMcGarry) dive into the nitty gritty details of growth. We’re talkin’ audience sizes, landing page conversion rates, current ad formats that are working well, and more. If you want to know how the big dogs... [...]

The MarketingProfs contributor has published a new podcast episode featuring Ann Handley on ‘Putting the ‘Letter’ Back in ‘Newsletter’: Writing on Marketing Smarts’. Listen to the podcast and discover the following: Don’t shy away from writing a long email newsletter (but do make it scannable) To make your email newsletter more universally appealing, write it with just one person in mind Strive to create a unique experience for your email recipients. Putting the ‘Letter’ Back in ‘Newsletter’: Ann Handley Talks Writing on Marketing... [...]

Publishing online newsletters is one of the best ways to widen your brand influence and strengthen your sales. A regular newsletters also helps you to stay in touch with your target market and establish your brand as an authority. The Content Marketing Institute contributor Michael Brenner has shared seven ways to boost your newsletter’s open rate. Brenner says, “Once you have an idea of where your newsletter stands, you can set reasonable and achievable goals for open rates. (Remember, the above figures are for all emails.) With that groundwork laid, let’s look at tactics that entice... [...]