Lisa Calhoun says, “Marketers are buried in the plumbing more than ever—building out demand generation platforms, picking up the pieces IT left out of the new marketing automation integration, and running like gerbils to keep lead nurture systems playing nice with Google’s latest adjustments. But there’s one less-appreciated, but no less effective, way today’s leading marketing organizations can avoid the rat race and leap over competition—and that’s by being more accessible to media. Accessibility to media, and how technology has changed what that looks like,... [...]

Verónica Maria Jarski says, “Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging “food” groups: whole wheat and grains, vegetables, meat, desserts, and condiments. The whole wheat and grains group includes how-to posts, repurposed content, and third-party posts. “Hearty and filling, you can quickly dish out this basic content daily,” suggests LinkedIn. Strategic research and analysis, large content pieces, and leadership articles... [...]

Josh Hanyam says, “More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating back to 1930. Here are 10 marketing plays that helped the 2014 World Cup become the most watched in history. 1. Use controversy to your advantage In a country where it can be unsafe to take a taxi and ATMs are too often tools for hackers to rob unwitting tourists, one stadium received $900 million in government funds to be built for the World Cup—and 13 other stadiums were also funded by... [...]

This is a reminder for Business 2 Community’ webinar on content creation.  Business 2 Community is hosting a webinar with Linda West & Leo Marle on Wednesday, July 23 at 2.00 pm ET. The topic of the webinar is “How To Create Killer Marketing Content”. The ‘Business 2 Community’ team says, “This session will cover: Identifying the right buyer persona characteristics to influence content topics Pinpointing corporate and product values that need to be communicated Finding the sweet spot: overlap between persona characteristics and product values Developing tone... [...]

This is a reminder for Business 2 Community’ webinar on Facebook marketing. Business 2 Community is hosting a webinar with Richard Beeson on Wednesday July 30 at 2.00 pm ET. The topic of the webinar is “How to Craft the Ideal Content Strategy for Your Facebook Page”. The ‘Business 2 Community’ team says, “There’s a time and place for everything. And on Facebook, it’s no different. In this class, leading digital marketing experts from the Facebook Marketing firm, Agorapulse, will explore the 6 types of content you should consider when creating your Facebook content... [...]

Rebecca Toth says, “A lot of articles discuss how video has become important in content marketing. And it has. But those articles usually don’t discuss how to create dynamic content and properly translate that content to video. So, here are some tips for doing exactly that. Together, these tips can help you make compelling content marketing videos that grab your audience’s attention and keep bringing them back for more. Know your audience The content you create depends on who you want to view it. For example, some audiences prefer humor, others prefer statistics and numbers”. Create... [...]

Ayaz Nanji says, “Most consumers (54%) say they do not trust pieces labeled “sponsored content” on online news websites, according to a recent report from Contently. Moreover, consumers are unsure about what the “sponsored content” label actually means: 48% of US adults surveyed believe it indicates that an advertiser paid for an article to be created and had influence on the content; 20% think it means the site wrote the content but the sponsor’s money enabled it to happen; 18% believe the advertiser just paid for their name to appear; and 13% think the... [...]

MOZ team says, “We all know that creating and promoting content can be a ton of work (not to mention expensive). So how do we know whether it’ll be worth it? In today’s Whiteboard Friday, MozCon 2014 speaker Mike King shows you several ways you can be sure your content has the potential you need before you even start making it“. How to Prove ROI Potential of Content Campaigns – Whiteboard Friday MOZ Blog  [...]

Jeffrey Broesche says, “Content aggregators collect, analyze and repackage vast amounts of information and data, and there are many ways in which they do it. Sites such as The Huffington Post employ editors to review content and decide which pieces to republish. Digg and sites like it rely on editors’ choices but overlay a community vetting process that raises or lowers an article’s profile through user voting. Reddit is user contributed and user vetted. What all these sites share is human intervention somewhere in the aggregation process. Be it via an editor or the crowd, these sites... [...]

Laura Ramos says, “When it comes to content marketing, the majority of B2B marketers we surveyed last month are not as mature as they think. Roughly half of respondents (52%) are in the early stages of assembling a content strategy and executing against it. We call this early majority “Aspiring Editors” and, while their practices are often inconsistent or not fully embraced across the organization, these marketers are busy laying the foundation upon which to build an editorial point of view that gives their buyers something useful and valuable to read, watch, or interact... [...]