Mark Traphagen says, “Most of us who work in content marketing have felt the strain that scaling puts on our efforts. How on Earth are we supposed to keep coming up with great ideas for new pieces of content? The answer is, in some sense, all around us. In today’s Whiteboard Friday, MozCon community speaker Mark Traphagen shows us how to see the world in a different way—a way that’s chock full of content ideas”. I See Content Everywhere – Whiteboard Friday MOZ Blog [...]
Archive for the 'Content Marketing' Category
Colin Osing says, “Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be the new black! The reason behind this trend is video’s potential to reach and connect with millions of viewers worldwide. With video, the message is immediate, interactive and influential – something that a page of text is... [...]
Adam Hansen says, “Blog content is one of the best ways to keep both your visitors and the search engines coming back to your site. The more you write, the more people are engaged, and the better your rankings are, which means more people visit your site. Done right, this creates a never-ending cycle of traffic coming through your virtual doors and buying whatever it is you are selling. But writing isn’t easy for everyone and even people who love it find it hard to keep up with demanding content creation”. 5 Blog Content Tips to Make Your Life Easier Mark Ling’s ’Affilorama’ Blog [...]
Neil Patel says, “If you know me at all, you know that I do a lot of writing. A lot. I write content that is published widely on industry publications, because I consider it to be extremely important both personally and professionally. Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important. As an entrepreneur and a content marketer, I recommend that you write your own content. I understand that there are many objections, but all these objections can easily be overcome. What I want... [...]
Corey Eridon says, “Gone are the days where content marketing is a “nice to have” or an “experiment” with which to dabble. Content marketing budgets are increasing — in fact, 71% of marketers are getting more money thrown at them to grow their content marketing programs. But with more budget comes more responsibility. Modern content marketers are accountable for actual revenue, and their team must be structured in a way that has … well … a structure in order to hit their targets. What that structure looks like can hugely impact your program’s... [...]
Danny Chadburn says, “In early 2011 I put together a simple video for a friend’s band for a song they made referencing a certain (lonely) dictator. It was uploaded to YouTube and had been seen by a handful of people; however on December 17 that year the viewing figures suddenly skyrocketed. The despot in question had died, and I was the unexpected beneficiary of some web traffic. Something I had long forgotten about was suddenly being watched by thousands of people!”. How to breathe new life into old content ‘Econsultancy’ Blog [...]
Jami Oetting says, “Congrats! You’ve sold your client on the idea that a new website — one that provides a more user-friendly experience and increase sales and opportunities. Actually making this vision a reality is a whole other story, though. To make this happen, you need understand how your client’s future visitors will see and read the information and visuals you’ve worked so hard on. Will the visitor ignore that compelling call-to-action on the sidebar? Will your fancy navigation only confuse prospects? What information will people remember after they leave?”. Introduction... [...]
Lee Odden says, “Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read a very clever post about content marketing on a popular SEO website providing an impressive array of content types, tactics, tips and shortcuts for content to be created and used as a marketing asset. But not once were “customer journey”, “buying cycle”, “customer insight” or related concepts mentioned”. The Power of Empathy for... [...]
John Bonini says, “I can remember the first time a blog post I published generated over five thousand views. Feels like it was only yesterday. I mean, the endorphin rush makes it pretty hard to forget. It was a post I wrote on Millennials – the cool thing to write about at the time – and people loved it. And while my initial reaction was to romanticize, it wasn’t until later that I self-evaluated and asked myself, “so what does five thousand views actually mean for this article?” Turns out, it meant very little. Sure it garnered a lot of attention which is always... [...]
Brian Clark says, “If you’ve been following Copyblogger for any length of time, you know we teach people online marketing. Specifically, something that is now known as content marketing. I’ve been a practitioner of “content marketing” since 1998. And we’ve been preaching it since 2006, years before that sexy terminology became the norm. Here’s the main thing you need to understand about online content that builds a business: It’s different from traditional marketing, but it accomplishes what marketing is supposed to do”. How to Fix the Problem With Content Marketing... [...]