Sonia Simone says, “It’s a common wisecrack around the Copyblogger virtual office. This whole content marketing thing would be a lot simpler if someone else would just write all the content. Whether you’re a writer or not, it’s just a fact that a solid content marketing strategy needs lots and lots of words. Well-crafted, interesting words, assembled into a strategic plan that moves prospects along the path from stranger to happy customer. It isn’t always easy to find the person to write those words. Which is probably why we get so many queries from people asking”. Announcing:... [...]

Megan Marrs says, “Marketers get by with a little help from their friends – well let us introduce you to 32 new content marketing friends to help make your job a little easier. Note: The aim was to only list free content marketing tools, but there are a few paid ones in the mix as well (freebies only get you so far). Unless marked as a paid tool, all content tools listed here have at least some kind of free offering. Content Curation Tools (finding great stuff to share) Content Creation Tools (create your own awesome stuff to share) Tools for Finding Content Creators (find folks to... [...]

Yael Grauer says, “So, you’re full of information and have a dramatic story for your audience? Good. But here’s the harsh truth: every bit of knowledge in the whole world is completely meaningless if you don’t do this one thing. Before I spill the secret, let me tell you what it’s not … It’s not about having the right intentions. Your intentions don’t even matter. Your burning desire to enlighten those around you thirsting for knowledge is useless unless you can clearly explain the information you’d like to share”. 7 Ways to Simplify Complex Content While Maintaining... [...]

This is a reminder for Business 2 Community’ webinar on Facebook marketing. Business 2 Community is hosting a webinar with Richard Beeson on Wednesday July 30 at 2.00 pm ET. The topic of the webinar is “How to Craft the Ideal Content Strategy for Your Facebook Page”. The ‘Business 2 Community’ team says, “There’s a time and place for everything. And on Facebook, it’s no different. In this class, leading digital marketing experts from the Facebook Marketing firm, Agorapulse, will explore the 6 types of content you should consider when creating your Facebook content... [...]

Arnie Kuenn says, “With the rise of business-blogging success in content marketing, it seems like every company has hopped on the bandwagon, which could be a great thing for audiences everywhere. Unfortunately, many companies are still missing the mark by using their blog as an extension of their product pages – just another place to talk about themselves. The key to driving content marketing success through blogging is by turning your blog into a learning center instead of using it as a depository for additional information about purchasing your products or services. Much of content... [...]

Sam Oakley says, “Five years ago if you were a brand and you wanted to make a video, you went to a video agency, begged them to make it more viral than h5n1 and paid through the nose for the privilege. If you wanted an infographic you went to a design agency, if you wanted to write editorial you went to a PR agency etc… Your content creation was almost completely outsourced and, unless you had a reasonably serious budget, a great content marketing campaign was probably beyond you. That couldn’t be further from the truth today, brands have a wealth of tools that allow them to create... [...]

Jonathan Pavoni says, “The heart of the inbound marketing is about attracting strangers from across the internet and nurturing them into delighted customers. The question becomes how do you attract these strangers, and then build the necessary credibility and trust that is essential to a long term business relationship? The answer is content. Content is all of its forms, e-books, white-papers, blogs, case studies, videos, and infographics are how organizations are capturing attention, building credibility, and eventually closing sales. In this blog post I would like examine how you can use... [...]

Gabbie Keegan says, “Most writers have to produce content every day, even when they are tired, maybe even sick or uninspired. It can be even more difficult for Internet professionals – who aren’t writers necessarily by trade – to generate content that is click and share worthy, but fierce competition requires them to try. Whether you’re a newbie or a seasoned content writer, here are five writing tips to know: 1. REINVENT YOURSELF AS A NICHE WRITER If you’ve been publishing content like clockwork but aren’t seeing results, you may need to re-evaluate what... [...]

Rachel Balik says, “Although it’s almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to measure its success. The majority of marketers seem to fall into one of two equally flawed camps. The first is the “we’ve heard content marketing is good so we’ll do a lot and call it brand awareness” category. Especially for B2B marketers, this can be a costly and inefficient path. Most B2B marketers only have a limited number of potential customers, so large-scale “brand awareness” is not only unnecessary, but will also never... [...]

Jessica Davis says, “For most individuals, Google is the most trustworthy search engine out there and most of us turn to Google for any requirement that we may have online. However, most people forget that the largest search engine provider is also a great believer in small businesses. Google wants to be able to help small businesses as much as possible and the company has launched a lot of products and tools to help any kind of business get off the ground and thrive. Google is much more than just a search engine and if you look hard enough, you will find a treasure chest of tools to help... [...]