Business 2 Community is hosting a webinar with Linda West & Leo Marle on Wednesday, July 23 at 2.00 pm ET. The topic of the webinar is “How To Create Killer Marketing Content”. The ‘Business 2 Community’ team says, “This session will cover: Identifying the right buyer persona characteristics to influence content topics Pinpointing corporate and product values that need to be communicated Finding the sweet spot: overlap between persona characteristics and product values Developing tone and keeping it consistent”. Webinar Details Organizer:  Business 2 Community Speakers: Linda... [...]

Katie says, “Authors often claim that writing a book is like having a baby — both in effort and length of time. Since I’ve done both myself, I would personally insist that birthing a child is, in fact, more difficult. There is value in the comparison though. Even when you write from a place of passion and purpose, you may still have trouble birthing your important ideas consistently. Babies tend to come into the world when they are ready, but how do you regularly give birth to remarkable content?”. The Prepared Writer’s Process for Creating Excellent Content Every Day ‘Copyblogger’... [...]

Lee Odden says, “The obstacle in front of most large, or mature companies of any size when it comes to digital and content marketing, is the battle with status quo. From strategy to tactics and especially measurement, change is often seen as interruptive and risky vs. adaptive. But without adaptation, we can hardly evolve, can we? As Tom Fishburne implies in the cartoon above, change isn’t risky, safe is risky. Companies evolving from Stasis to Production and into Utility and Storytelling modes ofcontent marketing maturity begin to broaden the scope of what business goals content can deliver... [...]

Allison Banko says, ““The ultimate goal, of course, in doing any marketing is to drive results,” said Lisa Dreher, Vice President of Marketing, Logicalis US. “But, I think that we started this program from a more altruistic point of view in that we really wanted to provide valuable information to our customers and prospects about where technology is going and how to leverage it.” This B2B case study details how an IT solutions provider launched a campaign featuring a thought leadership e-book instead of a sales pitch. Dive in to learn how Logicalis’ content... [...]

Sean Smith says, “If you’re marketing for an early-stage startup, every second counts. Any mistake is a massive setback. Setbacks ultimately lose potential customers. During our content marketing journey with Spectafy, a real-time photo sharing app, we made plenty of mistakes. Fortunately for you, we kept track of what works and what doesn’t to help you avoid wasting time with your own content marketing efforts”. Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers ‘Copyblogger’ Blog  [...]

Angela Hausman says, “I ran across this infographic listing 25 outstanding content marketing tools, so I thought I’d share it with you. I use many of these tools, and some not mentioned on here. Rather than re-iterate what’s contained in the infographic, I thought I’d spend today sharing with you WHY you need all these tools and what to look for in the content marketing tools you use. So, here goes: Content marketing tool 1: Curation Now, I wouldn’t have started with content curation, but it’s an important aspect of your content marketing strategy. Put simply, content curation... [...]

Jeannette de Beauvoir says, “Lee Odden of TopRank Marketing gives this advice to content marketers: “Be the best answer.” It’s great advice. You’ll never be the only answer—there’s far too much content competition out there—but you can be the best answer for the prospects and customers you’re marketing to. After a few decades of doing content marketing (we called it by different names in the past, but the principle is the same), I can think of four foolproof ways for you to be your audience’s best answer. But they come with a caveat, the same... [...]

This is a reminder for the Business 2 Community webinar on content marketing scheduled on July 30.  Business 2 Community is hosting a webinar with Richard Beeson on Wednesday, July 30 at 2.00 pm ET. The topic of the webinar is “How to Craft the Ideal Content Strategy for Your Facebook Page”. The ‘Business 2 Community’ team says, “There’s a time and place for everything. And on Facebook, it’s no different. In this class, leading digital marketing experts from the Facebook Marketing firm, Agorapulse, will explore the 6 types of content you should consider when creating... [...]

Kevin Lee says, “Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here’s a deeper look at the benefits, and potential drawbacks, of this strategy. If your company is regularly publishing good content on your site, you might consider syndicating a portion of this content out to third parties, for example, to online publications in your business vertical. Why Syndicate or Guest Blog? More Visibility. Although you may have put a lot of SEO effort into your business domain, few B2B sites have the site authority... [...]

Ian McCaig says, “Online shopping has become so much more than simply a place to buy. Ecommerce websites are now places to curate brands and promote customer interaction and editorial content is a key tool to ensure consistent engagement for continued sales and results. Here’s an overview of how you can use content to help increase conversion rates”. The ultimate guide to personalisation: content retargeting and engagement ‘Econsultancy’ Blog  [...]