According to a WordStream study, Google AdWords, on average, gives marketers a 3.7% conversion rate on its search network, more or less, depending on the industry the ad addresses.  To improve your conversion rate, you need to polish your ads, and experiment with variations, to make them more appealing to viewers.  Of course, that takes time. To have the time to improve your ads, you should take advantage of the automation possibilities Google offers. Michelle Morgan, a WordStream contributor has shared 10 ways that can help you to save your time creating and publishing your Google ads. Morgan... [...]

With a huge user base Gmail is one of the best platforms to put your targeted ads. Search Engine Land contributor Jacob Baadsgaard has published a guide to help marketers make most out of their Gmail advertising. Baadsgaard says, “Email marketers love to brag about how email marketing is still one of the most effective digital marketing mediums. But what if you don’t happen to have tens of thousands of emails on hand? Or what if you want to get into the inboxes of new potential customers without…you know, breaking the law? Gmail ads: A quick overview If you’ve never given Gmail ads... [...]

Google has opened a greater gateway to the brands for reaching out a wider audience and get new customers. Apart from search, businesses have been reaping great results from the Google’s advertising platform. The Business 2 Community contributor Irina Weber has shared five ways to help marketers design high performing Google ads for their business. Weber says, “To catch people’s eyes on your ads and get them to click, you should create effective Google Ads. Here are some tricks on how to create killers ads to stand out from the crowd. 1. Do Competitive Keyword Research for Google... [...]

Online advertising matters a lot when it comes to doing business today. Google has been ruling the Internet advertising landscape for many years now. Practical Ecommerce contributor Elizabeth Hollingsworth has published an article on the performance of Google Shopping ads. Hollingsworth says, “I’ve experienced little success with Google Ads (formerly AdWords) in the 18 years I’ve been running online businesses. Admittedly, I didn’t know what I was doing with AdWords and have wasted hundreds of dollars. Nonetheless, it cooled my enthusiasm with all pay-per-click advertising for a long... [...]

Google’s Ads interface makes it easy for the advertisers to manage  their ads. Marketing Land columnist Mona Elesseily has shared some useful tips about using the new Google Ads interface. Elesseily says, “Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update and this time they mean it! In this article, I’ll talk about some of my likes, dislikes and general experiences with the new interface. Here are some initial comments to get us started: 1. Schedule time to adjust to the new interface. As... [...]

Google’s Director of Product Management Kishore Kanakamedala has announced new innovations to the Google Ads platform. The new updates allow the advertisers to easily manage their messages. Kanakamedala says, “With the busy holiday season ahead, we’re investing in new ways to help you work smarter and exceed your omnichannel goals. Check out the innovations we unveiled today at SMX East. Easier ways to manage your messages It’s no surprise that messaging has become a big part of our modern lives. If you’re inviting a friend to “Friendsgiving” dinner, you’re probably... [...]

Forbes contributor John Koetsier has published an article highlighting the share of Google advertising from the American retail market. The report states that they spend 76.4% of their search ad budgets on Google Shopping ads and generate 85.3% of their clicks from Google. Detailing more about the Google Shopping ads, Koetsier says, “Google’s shopping ads are not the blue underlined links of the past. For shopping campaigns, Google lets merchants upload essentially their entire product catalog. When Google determines that a search relevant to one of those products is occuring, one... [...]

Google Display Network (GDN) allows advertisers to buy ads from Google and reach extend their targeted reach over the Internet. Entrepreneur contributor Perry Marshall has shared four ways to help marketers improve their ROI on GDN. Marshall says, “Google provides you with four different options for selecting your place in the GDN. Managed placement targeting With this option, you enter the web address of the sites where you want to advertise. If those sites are available, Google will show your ads there. You can even target a specific area on a site. For example, you can select www.nytimes.com... [...]

Google Display Network allows businesses to reach out more prospects with their display ads on a wide network of sites on the Internet. You should be aware of the tricks that can help you enhance your advertising ROI. Marketing Land columnist Ratko Vidakovic has published an article highlighting the problems that you may face while using GDN and has also share some ways to help you optimize your display advertising. Talking about the ads that lack UTM tracking parameters, Vidakovic says, “While reviewing the destination URLs for the ads used across these campaigns, I found that many of the... [...]

Google has announced that now onward the company does not permit the placement of Google ads on pages that are loaded as a pop-up or pop-under. The company also doesn’t permit Google ads on any site that contains or triggers pop-unders. John Brown, Head of Publisher Policy Communications, Google, says, “At Google, we value users, advertisers and publishers equally. We have policies in place that define where Google ads should appear and how they must be implemented. These policies help ensure a positive user experience, as well as maintain a healthy ads ecosystem that benefits both... [...]