Google Discovery Ads helps you to reach your target audience with the integration of artificial intelligence technology. To help you better understand Google Discovery Ads, Hallam’s Irina Holliday has published a comprehensive article. Holliday says, “Google Discovery Ads present a new step in advertising and a different way of expanding your inventory by getting your ads in front of people before they know they want your products/service. It is, however, not the same as standard Google Display and even Facebook or Instagram inventory, where people often do feel annoyed... [...]

By advertising on Google you can improve your brand awareness, reach more customers and consistently measure your performance. By having an insight into creation of right ads you can improve your ROI. WordStream contributor Allison Day has shared six steps to help you create effective Google ads for 2020. Allison says, “In this guide, I’m going to walk you through the steps you need to give your Google Ads account a quick refresh for the new year. And after you go through these steps once, you’ll realize that it really doesn’t take too long to give your account a good gut... [...]

Google’s discover ads format is in beta. The discovery ad campaigns enable you to deliver rich, personalized ad experiences to people who are ready to discover and engage with your brand. Google Discovery Ads Discovery ads appear on YouTube home feed, Gmail social and promotions tabs and Google Discover feed. MetricTheory contributor Mischa Kregstein has highlighted five important things you should know about the discovery ads. Kregstein says, “Google unveiled their newest ad format, Discovery ads, back in May 2019 at Google Marketing Live. This new ad format combines... [...]

Google mobile ads refers to the ads that appear on mobile devices. These ads appear in mobile search results and on mobile-optimized websites. They bring a lot of possibilities for business growth by allowing you to reach millions of mobile Internet users. To help you better understand mobile ads, Google AdMob’s Omri Dolev has highlighted three misconceptions about mobile ads. Dolev says, “Although ads are often a cornerstone of successful app businesses, some developers have misconceptions that hold them back from trying ads in their app. We thought it would be helpful... [...]

Advertising on Google network allows you to reach more people online by increasing brand awareness and reconnecting with your site visitors. A variety of ad options give you the flexibility to promote your business in a dynamic manner. Sometimes it happens that your ads do not give desired results. You can improve ad performance by analysing your ad campaign performance. Kick Point contributor Brittany Zerr has shared nine Google Ads mistakes that might be hurting your business. Zerr says, “Marketing your business is a step in the right direction, and Google Ads is a great tool that can... [...]

Google’s maximize conversions ad strategy automatically sets bids to help get the most conversions for your campaign while spending your budget. According to Google, “it uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction”. Seer Interactive contributor Lauren Miller has shared an useful article to help you better understand Google Ads Maximize Conversions Bidding Strategy. Miller says, “Maximize conversions on Google Ads automatically sets bids to get the most possible conversions... [...]

Remarketing refers to the act of serving targeted ads to people who have already visited or taken action on your website. It helps you to increase your sales by retaining existing customers. WordStream contributor Michelle Morgan has shared more than 95 ideas to create Google ad remarketing lists based on page views, site engagement and social engagement, . Morgan says, “I’ve been speaking a lot recently on the benefits of using audiences to their full extent, especially by customizing pixels to create new audiences for users on your website. The biggest benefit is that you can segment... [...]

Global e-commerce graph is rising with increasing accessibility of Internet-connected devices. eMarketer is hosting a webinar on ‘The Pursuit of One-Handed Commerce’ on Thursday, October 31, 2019 at 10.00 am EDT. eMarketer team says, “Join this webinar, and learn how to: Position your marketing around the key trends that are impacting today’s ecommerce landscape Identify and reach consumers at the right point in their buying journey What types of competitive delivery options to offer Move beyond your website to diversify and grow sales”. The Pursuit of One-Handed Commerce eMarketer  [...]

If you want to convert more prospects into customers you need to design a website that works as a convincing element. An easy to navigate website allows you to provide smooth surfing experience to your visitors. Digital Marketing Depot is hosting a webinar on ‘Deliver More Relevant Website Experiences by Leveraging Analytics’ on Thursday, October 31, 2019 at 10.00 am EDT. DMD team says, “Join us as Formica shares how the company is now using AI-powered search, recommendations and data analytics to redirect sales leads, and compensate for regional differences in its product catalog and... [...]

Global e-commerce graph is rising with increasing accessibility of Internet-connected devices. eMarketer is hosting a webinar on ‘The Pursuit of One-Handed Commerce’ on Thursday, October 31, 2019 at 10.00 am EDT. eMarketer team says, “Join this webinar, and learn how to: Position your marketing around the key trends that are impacting today’s ecommerce landscape Identify and reach consumers at the right point in their buying journey What types of competitive delivery options to offer Move beyond your website to diversify and grow sales”. The Pursuit of One-Handed Commerce eMarketer  [...]