Everything you need to know about using new Google Ads interface
Google’s Ads interface makes it easy for the advertisers to manage their ads.
Marketing Land columnist Mona Elesseily has shared some useful tips about using the new Google Ads interface.
Elesseily says, “Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update and this time they mean it! In this article, I’ll talk about some of my likes, dislikes and general experiences with the new interface.
Here are some initial comments to get us started:
1. Schedule time to adjust to the new interface. As a newbie, I gave myself double the amount of time to complete tasks. In my case, it took me 3 to 4 days to adjust to where things were. I felt comfortable (and completed tasks much faster) after working in the new interface for about a week.
2. More clicking in the new interface. I’m not sure if it’s because I’m not accustomed to it or because it’s less intuitive, but I feel it takes more time to pull data/complete tasks. In the old interface, I felt like I could look in a few places and get a really good feel for accounts. What I needed was seamlessly incorporated into my flow as navigation was along the top of the page”.
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