Impact of Google Shopping ads on online business
Online advertising matters a lot when it comes to doing business today. Google has been ruling the Internet advertising landscape for many years now.
Practical Ecommerce contributor Elizabeth Hollingsworth has published an article on the performance of Google Shopping ads.
Hollingsworth says, “I’ve experienced little success with Google Ads (formerly AdWords) in the 18 years I’ve been running online businesses. Admittedly, I didn’t know what I was doing with AdWords and have wasted hundreds of dollars. Nonetheless, it cooled my enthusiasm with all pay-per-click advertising for a long time.
Images Are Key
Google Ads are text-based and appear in search results that, for me, might be met just as effectively with serious and concerted search engine optimization efforts. But Google Shopping’s strength is its imagery.
Consumers who search for a particular product are in buying mode. They’ve done their research and know what they’re looking for. They recognize the item — or something very similar — when they see it”.
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