Create better Google ads with these tips
Google has opened a greater gateway to the brands for reaching out a wider audience and get new customers. Apart from search, businesses have been reaping great results from the Google’s advertising platform.
The Business 2 Community contributor Irina Weber has shared five ways to help marketers design high performing Google ads for their business.
Weber says, “To catch people’s eyes on your ads and get them to click, you should create effective Google Ads. Here are some tricks on how to create killers ads to stand out from the crowd.
1. Do Competitive Keyword Research for Google Ads
Any Google Ads campaign starts with in-depth competitive keyword research. It helps not only analyze the competitive landscape but also create a killer campaign. Moreover, you will better understand the behavior of your target audience, how they search and which keywords generate the most leads.
Tools like SE Ranking Keyword Suggestion Tool will help you grasp the essentials of your competitors’ advertisements, evaluate which ones work best and find the perfect benchmark to write your own high-performing Ad copy”.
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