If you want to convert more prospects into customers you need to design a website that works as a convincing element. An easy to navigate website allows you to provide smooth surfing experience to your visitors. Digital Marketing Depot is hosting a webinar on ‘Deliver More Relevant Website Experiences by Leveraging Analytics’ on Thursday, October 31, 2019 at 10.00 am EDT. DMD team says, “Join us as Formica shares how the company is now using AI-powered search, recommendations and data analytics to redirect sales leads, and compensate for regional differences in its product catalog and... [...]

According to WordStream, Google holds 38.6% share of total US digital ad spend. Google enables its advertisers to track and measure your advertising campaigns results with its ad monitoring tools. AdEspresso is hosting a webinar on ‘How To Master Conversion Tracking For Google Ads’ on Thursday, October 24, 2019 at 10.00 am PT. AdEspresso team says, “In this free webinar with Chiara Torterolo, Account Manager at Google, you’ll learn why measurement is crucial for advertisers, how to identify the right solution for you and implement it. Chiara will share challenges... [...]

Google AdSense Product team has announced the launch of improved Auto ads. According to the Google team, the new Auto ads are “easier to use and come with better controls to customize the ad experience for your users”. Three changes that Google has highlighted are: Easy setup and management Greater customization, and Updated reporting. Read Google’s full post to explore more details. Introducing the new and improved Auto ads Google AdSense  [...]

Google advertising enables you to place your products and services at the spot when and where people search for. In Google’s own words “Your ad can appear on Google at the very moment someone is looking for products or services like yours”. But to make sure that your campaigns perform the way you want, you should be careful while creating your ads. WordStream contributor Joe Martinez has shared five best practices to help you improve your Google ads performance. says, “Best practices. Man is that a buzzword or what? Personally, I hate saying the phrase. I hate assuming... [...]

According to WordStream, Google holds 38.6% share of total US digital ad spend. Google enables its advertisers to track and measure your advertising campaigns results with its ad monitoring tools. AdEspresso is hosting a webinar on ‘How To Master Conversion Tracking For Google Ads’ on Thursday, October 24, 2019 at 10.00 am PT. AdEspresso team says, “In this free webinar with Chiara Torterolo, Account Manager at Google, you’ll learn why measurement is crucial for advertisers, how to identify the right solution for you and implement it. Chiara will share challenges for advertisers... [...]

According to a WordStream study, Google AdWords, on average, gives marketers a 3.7% conversion rate on its search network, more or less, depending on the industry the ad addresses.  To improve your conversion rate, you need to polish your ads, and experiment with variations, to make them more appealing to viewers.  Of course, that takes time. To have the time to improve your ads, you should take advantage of the automation possibilities Google offers. Michelle Morgan, a WordStream contributor has shared 10 ways that can help you to save your time creating and publishing your Google ads. Morgan... [...]

With a huge user base Gmail is one of the best platforms to put your targeted ads. Search Engine Land contributor Jacob Baadsgaard has published a guide to help marketers make most out of their Gmail advertising. Baadsgaard says, “Email marketers love to brag about how email marketing is still one of the most effective digital marketing mediums. But what if you don’t happen to have tens of thousands of emails on hand? Or what if you want to get into the inboxes of new potential customers without…you know, breaking the law? Gmail ads: A quick overview If you’ve never given Gmail ads... [...]

Google has opened a greater gateway to the brands for reaching out a wider audience and get new customers. Apart from search, businesses have been reaping great results from the Google’s advertising platform. The Business 2 Community contributor Irina Weber has shared five ways to help marketers design high performing Google ads for their business. Weber says, “To catch people’s eyes on your ads and get them to click, you should create effective Google Ads. Here are some tricks on how to create killers ads to stand out from the crowd. 1. Do Competitive Keyword Research for Google... [...]

Online advertising matters a lot when it comes to doing business today. Google has been ruling the Internet advertising landscape for many years now. Practical Ecommerce contributor Elizabeth Hollingsworth has published an article on the performance of Google Shopping ads. Hollingsworth says, “I’ve experienced little success with Google Ads (formerly AdWords) in the 18 years I’ve been running online businesses. Admittedly, I didn’t know what I was doing with AdWords and have wasted hundreds of dollars. Nonetheless, it cooled my enthusiasm with all pay-per-click advertising for a long... [...]

Google’s Ads interface makes it easy for the advertisers to manage  their ads. Marketing Land columnist Mona Elesseily has shared some useful tips about using the new Google Ads interface. Elesseily says, “Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update and this time they mean it! In this article, I’ll talk about some of my likes, dislikes and general experiences with the new interface. Here are some initial comments to get us started: 1. Schedule time to adjust to the new interface. As... [...]