John Boitnott says, “Successful businesses consistently search for new ways to reach customers, not only through new channels of communication, but through the channels they use each day. Google, as one of the top tools used by consumers everywhere, has the attention of almost every brand. If they can find a way to reach Google users through their searches, businesses realize they can increase brand recognition and bring in new customers. Google has worked hard to make sure its paid ads deliver real value to business. This keeps companies paying for the service even when they could get clicks... [...]

Ginny Marvin says, “Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make them eligible for viewing on mobile devices and browsers that do not support Flash. The feature was originally announced last fall among a slew of updates designed to make Google’s display formats more mobile-friendly. The ads will be converted when advertisers upload Flash ads to AdWords directly or through third-party tools. Until now, Google displayed a static image backup of an ad where Flash wasn’t supported. Now the ads will display as fully interactive... [...]

Ginny Marvin says, “Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the travel and education verticals. This week, the company announced dynamic remarketing is rolling out across all verticals including education, hotels, flights, real estate and more. Dynamic remarketing (or retargeting) ads that automatically insert product or items related to those that users viewed on a website. The service is not unique to Google, but now AdWords advertisers can run dynamic retargeting campaigns within the platform.... [...]

The latest ‘Web Marketing Today’ blog post is titled “Testing Google Ads to Maximize Sales”. Andy Curry says, “Advertising with Google can seem daunting and expensive if you don’t know what you’re doing. Other than learning Google’s system, the best thing you can do is test your ads against each other for optimal results. The biggest mistake people make is running an ad without testing it to see if it could generate more profit — it nearly always can. When first starting this process, there are three things in your ad to consider: the headline, the body copy, and the URL”. Testing... [...]