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Thursday, August 6, 2020

Archive for the 'Web Analytics' Category

‘Web Analytics, Q2 2014 Shows That Web Analytics Is More Important Than Ever’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “The Forrester Wave™: Web Analytics, Q2 2014 Shows That Web Analytics Is More Important Than Ever”.James McCormick says, “At Forrester we have talked about the fact that digital intelligence has replaced web analytics.  Digital intelligence tackles emerging channels, sophisticated consumers, technical challenges, and the enterprise democratization of digital analytics.  Achieving this this requires a technology toolkit which far outstrips the data, analytics and action remit of even the top web analytics tools.  Does that... [...]

‘The Three Layers Of Data And Analytics Success’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “The Three Layers Of Data And Analytics Success”.David Booth says, “With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time where the majority of marketers didn’t grow up with iPads or smartphones in hand, these can be difficult waters to navigate.Swimming In Oceans Of DataWhile everyone seems to agree that the sheer volume and expanse of data available today is key to unlocking business value, getting to the point where data is actually... [...]

‘Analytics: How metrics can help your inner marketing detective’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Analytics: How metrics can help your inner marketing detective”.Anuj Shrestha says, “Why are there so many different metrics for the same component of a website? For example, page views, visits, unique visitors and instances, just to name a few. Which metrics should you use? Are all of these metrics really helpful?Well, they exist because these metrics are tracked differently and yield different interpretations.However, much more knowledge can be gained by analyzing these metrics with respect to one another combined with usage... [...]

‘5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later”.David Booth says, “Is the fear, uncertainty and doubt setting in yet?Well, no reason to panic quite yet, but before you have to switch, let’s talk about why you want to switch sooner rather than later.Universal Analytics (UA) is still in beta for now, but at Cardinal Path we’re lucky to have been working with UA as a Google Analytics Certified Partner since its very early stages. And we can tell you it’s come a long way; in all but... [...]

Video Analytics Pro: Make the most of your marketing videos #ad

Mark Dulisse has built a data analysis tool for video marketers, to tell them which of their videos are performing, and how well.Video Analytics Pro makes use of the new Google Universal Analytics to pull data from all of your videos.If your videos are going to make you money you need to answer questions like these: • Where are your viewers clicking Pause and never finishing your video? • Are your viewers pausing and fast forwarding an entire section? • What percent of the people who land on your page actually clicking the Play button? • What is the heatmap showing me... [...]

‘Testing and Analytics: What’s stopping you from testing?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Testing and Analytics: What’s stopping you from testing?”.Taylor Kennedy says, “How often do you read a blog or case study about a huge lift (sometimes here on this very site) and think, “That’s too good to be true.”Trust me, you’re not alone.I think like that also and I’m here to tell you that it’s alright. It pays to be skeptical in the marketing world. To me, skepticism is just another way of saying you pay close attention to details.After all, it’s the details that help you discover why people buy your products”.Testing... [...]

‘Finally … Site Analytics for Plain Folks’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Finally … Site Analytics for Plain Folks”.Demian Farnworth says, “Analytics.It’s a strange, four-syllable word that causes some people strange fits.You can’t really turn around without running into it in some form (metrics, reports, data, dashboards) or someone telling you how insanely important it is.There’s no shortage of site analytics tools — starting with the most popular, Google Analytics (GA). These tools can measure the routine (traffic, clickthroughs, page views) to the complex (visitor flow, channel acquisition,... [...]

‘Use Google Analytics To Create Campaigns, Not Just Track Them’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Use Google Analytics To Create Campaigns, Not Just Track Them”.Carrie Hill says, “We all know that analytics are good for understanding how a visitor behaved on your website — what pages they looked at, what buttons they clicked or what keywords they used to find you. You can also use analytics to track campaigns like email blasts and paid advertising.  That’s pretty basic stuff.What many beginning marketers and small business owners don’t know is that you can use analytics data to create an online marketing... [...]

‘Take Control Of Your Visitors’ Eyes’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Take Control Of Your Visitors’ Eyes”.Brian Massey says, “Websites are an important part of most businesses these days. They are essential to communication, providing cognitive clues to the authority of the business and providing sustaining methods of completing transactions that correspond directly to the bottom line of the companies that use them. The myriad opportunities to maximize this ROI are often wasted, however. Research by usability expert Jakob Nielsen found that fifty-two percent of screen space was... [...]

‘Unlocking The Tremendous Possibilities Of Audience Data’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Unlocking The Tremendous Possibilities Of Audience Data”.James Moore says, “I don’t think it’s news to anyone that there is more readily-available audience data than ever before.“From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days… and the pace is accelerating.” – Eric Schmidt, Executive Chairman, GoogleIn fact, according to Rick Smolan and Jennifer Erwitt in the book, The Human Face of Big Data, the average person today... [...]