‘Analytics: How metrics can help your inner marketing detective’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Analytics: How metrics can help your inner marketing detective”.
Anuj Shrestha says, “Why are there so many different metrics for the same component of a website? For example, page views, visits, unique visitors and instances, just to name a few. Which metrics should you use? Are all of these metrics really helpful?
Well, they exist because these metrics are tracked differently and yield different interpretations.
However, much more knowledge can be gained by analyzing these metrics with respect to one another combined with usage of segments, or characteristics of users”.
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