The latest article on  ‘Marketing Land’ is titled “The Three Layers Of Data And Analytics Success”.

David Booth says, “With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time where the majority of marketers didn’t grow up with iPads or smartphones in hand, these can be difficult waters to navigate.

Swimming In Oceans Of Data

While everyone seems to agree that the sheer volume and expanse of data available today is key to unlocking business value, getting to the point where data is actually driving organization-wide decision-making has proven difficult.

Like a child visiting the beach for the first time, we’ve run down to the sand and jumped into the ocean of data with excitement we could barely contain”.

The Three Layers Of Data And Analytics Success

Marketing Land

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