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Tuesday, March 19, 2024

Is Using Google Analytics A Search Ranking Factor? [Answered]

Google Analytics is a web analytics service that tracks and reports website traffic and mobile app traffic and events. It was launched in November 2005 after Google acquired Urchin. Search Engine Journal contributor Vahan Petrosyan has published an article answering the question ‘Is Using Google Analytics A Search Ranking Factor?’. He says, “In Google’s How Search Works documentation, we can see that a webpage’s relevance is one of the many factors used to rank webpages. Some marketers hypothesize that these factors include metrics such as time on page, organic click-through... [...]

Ahrefs Lists Six Useful Web Analytics Tools

Web analytics tools are software designed to track, measure, and report on website activity including site traffic, visitor source, and user clicks. Ahrefs contributor Mateusz Makosiewicz has published an article featuring six web analytics tools. He says, “There are more website analytics tools than you’ll ever require. So here’s a list of the only six tools you’ll need based on the type of data you should be tracking. 1. Matomo – General website performance  Matomo tells you where your visitors come from, what pages they visit, and what they do on them. Ethically. Matomo is... [...]

How to Migrate to Google Analytics 4 [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘How to Migrate to Google Analytics 4’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald. The Rank Ranger team says, “Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab. In this week’s episode, our panel discusses how to migrate to Google Analytics 4, including: Steps to migrate to Google... [...]

The Key Benefits That GA4 Offers Over Universal Analytics [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘The Key Benefits That GA4 Offers Over Universal Analytics’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald. The Rank Ranger team says, “Welcome to part two of a three-part discussion about Google Analytics 4. And in this episode, we’re going to be looking at the key benefits that GA4 offers over Universal Analytics. Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The... [...]

How Has Google Analytics Evolved? [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘How Has Google Analytics Evolved?’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald. The Rank Ranger team says, “In this week’s episode, our panel will help you understand Google Analytics 4, including: The history of Google Analytics How Google Analytics has changed What SEOs will lose by moving over to Google Analytics 4 What SEOs should know to embrace Google Analytics 4.” Rank Ranger  [...]

Five Ways to Check If Google Analytics Performance

Google Analytics helps you understand your site’s performance and make decisions based on website or app usage data. Search Engine Journal contributor Paul Schmidt has shared five ways to check if Google Analytics is working for you. He says, “Whether you are launching a new site, redesigning an old one, or merging multiple websites, here are five ways to ways to check whether Google Analytics is working. 1. Conduct A Google Analytics Tracking Audit One of the first steps to take in this process is developing clear documentation of: What are the accounts, properties, and views that... [...]

Tracking SEO Efforts Using Google Analytics

By installing Google Analytics on your site, you can track how well you are bringing potential clients to the site and your success in converting users into clients. Forbes contributor Peter Boyd has published an article on using Google Analytics to track your SEO efforts. He says, “It is important to keep track of analytic data from your website on a regular basis. Many of the law firms I’ve worked with chart their progress monthly in areas such as the number of newsletter sign-ups, bounce rate (i.e., how quickly a user left the site) and most-viewed blog posts. The precise metrics... [...]

Google Analytics: What’s A Good Bounce Rate In 2022?, February 18 [Podcast]

Search Engine Journal is hosting a live podcast ‘Google Analytics: What’s A Good Bounce Rate In 2022?’ on Friday, February 18, 2022, at 3 pm ET. The podcast will feature Kayle Larkin, a data-driven SEM strategist at Larkin SEO. Loren Baker says, “Kayle is the “legit” Analytics + SEM consultant for B2B and eCom companies worldwide. She also made GA’s list of “Women in Analytics” for 2020. She has written guides on using Google Analytics to build profitable marketing campaigns on Search Engine Journal and Ahrefs. Her guides have also been shared on Twitter and LinkedIn... [...]

Five Ways To Use Google Analytics For Tracking Social Media

By evaluating how your social media marketing campaigns are performing, you can continue to make the required changes for achieving better results. Orbit Media’s Andy Crestodina has shared five ways to help you use Google Analytics to track social media. He says, “This post shows the step-by-step process for answering each of these questions. How much traffic is social media bringing to your site? Which specific social networks are sending traffic to your site? How much social traffic is going to any specific blog post or web page? How to create a segment to see social media traffic... [...]

A Google Analytics Love Affair

Infinum Inc. contributor Mirna Hari has published an article on Google Analytics titled ‘A Google Analytics Love Affair’. She says, “Many love stories happen spontaneously; or even accidentally. But some start with a meticulously planned strategy. This particular strategy included asking a boy out using Google Analytics, or more precisely, using UTM parameters. UTM parameters UTMs are customizable pieces of text that you add to a URL, which allow analytics software like Google Analytics to track custom traffic. Using UTM-s can help us figure stuff out like which traffic sources,... [...]


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