MOZ has published a new Whiteboard Friday video titled ‘How Do Sessions Work in Google Analytics?’ feature Tom Capper. The MOZ team says, “Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it’s integral that we’re aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time... [...]

By correctly using Google Analytics platform you can learn about the performance of your marketing campaigns and make required changes for better results. Neil Patel has published a new video ‘How to Use Advanced Features in Google Analytics’ to help you enhance your marketing with advanced Google Analytics features. He says, “Today in SEO Unlocked we’re going to be going over Google Analytics part two. In other words, I’m going to help you master Google Analytics and got into some of the nitty-gritty details that you need to know to really succeed”. Watch the... [...]

Cross-domain tracking refers to the process of tracking multiple domains in a single Google Analytics property. It allows you to collect data from multiple websites into a single reporting view. Conversion Uplift contributor Neal Cole has published ‘A Guide To Cross-Domain Tracking in Google Analytics’ to help you extend your Google Analytics coverage and improve your marketing performance. Cole says, “You won’t need cross-domain tracking when users go between different sub-domains. Sub-domains are used to categorise different sections of a website, from blogs,... [...]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics, AdWords, and Return on Investment”. Kevin Webster says, “Pay-per-click costs can be expensive to many small business. While the Google AdWords interface can show significant amounts of data around conversions, to really understand the impact of your advertising expenditures, it’s useful to track results in Google Analytics. To begin, you simply need to connect your AdWords account to your Google Analytics account via the latter’s admin section. Once that is complete, the section of the Acquisition tab will begin... [...]

You can now Segment Real-Time data In your Real-Time reports, click on a page element to segment your data by different dimensions, such as country or communications medium. For example, you can observe how social media is impacting site traffic from an industry conference, and more. Learn how to segment your analytics data Save time finding your favorite reports with Shortcuts Shortcuts help you get the exact view you want of your Analytics data quickly.Use Shortcuts to set up a view of your analytics once, save it, and come back to it in a single click. Discover how to save time on your favorite... [...]

Don Crowther’s latest blog post is titled “How to install supercharged Google Analytics on your Blog”. [Don Crowther’s Blog] […]  [...]

The latest issue of ‘The Keyword Expert’ newsletter has been released. The featured article is titled “Turbo-charged Google Analytics”. [Newsletter] […]  [...]