‘Use Google Analytics To Create Campaigns, Not Just Track Them’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Use Google Analytics To Create Campaigns, Not Just Track Them”.
Carrie Hill says, “We all know that analytics are good for understanding how a visitor behaved on your website — what pages they looked at, what buttons they clicked or what keywords they used to find you. You can also use analytics to track campaigns like email blasts and paid advertising. That’s pretty basic stuff.
What many beginning marketers and small business owners don’t know is that you can use analytics data to create an online marketing campaign“.
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