The latest article on  ‘Marketing Land’ is titled “Take Control Of Your Visitors’ Eyes”.

Brian Massey says, “Websites are an important part of most businesses these days. They are essential to communication, providing cognitive clues to the authority of the business and providing sustaining methods of completing transactions that correspond directly to the bottom line of the companies that use them. The myriad opportunities to maximize this ROI are often wasted, however. Research by usability expert Jakob Nielsen found that fifty-two percent of screen space was completely wasted in 2013, more than in 2001. Some designers espouse a minimalist approach, minimizing the amount of information that is encapsulated on a page. Others evangelize a more comprehensive style. These two approaches are neither right nor wrong“.

Take Control Of Your Visitors’ Eyes

Marketing Land

Sharing is caring