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Wednesday, June 3, 2020

Archive for the 'Web Analytics' Category

‘WordPress 2014: E-Commerce Shopping Carts Worth Exploring’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “WordPress 2014: E-Commerce Shopping Carts Worth Exploring”. Pete Prestipino says, “While Internet professionals would probably be better off selecting a dedicated e-commerce software solution, there will be those that opt to use a platform such as WordPress as their Web-based retail presence. While WordPress certainly isn’t designed exclusively for e-commerce, coupling some specific plugins and themes together can result in a quite effective digital experience for buyers. Let’s take a look at some of the top e-commerce... [...]

‘Tech Moments That Will Shape 2014’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Tech Moments That Will Shape 2014”. The WM team says, “What better time than the last day of the year (2013) to look back at some of the best and worst moments and speculate about what it all means for Internet professionals moving into 2014. Below are some of the most interesting news items that caught the collective attention of the Website Magazine community in 2013 and some thoughts on how it will influence your digital success moving forward. What tech moments from 2013 do you believe will shape 2014? Comment below and join... [...]

‘Web Trends Small Businesses Need to Know in 2014’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Web Trends Small Businesses Need to Know in 2014”. Paul Fu says, “Many technology trends for 2014 have already been deduced based on data and observations from 2013 and prior years. Some areas of focus include smarter TVs, wearable devices like smart watches, personal clouds, better natural language search capability, and revolutionary 3-D printing. Trends can be helpful predictors of where both businesses and consumers will be focusing in the near and more distant futures. Smart small business owners realize their websites are a... [...]

‘Multivariate Testing: Top 5 Concerns For Informational Website Owners’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Multivariate Testing: Top 5 Concerns For Informational Website Owners (and How to Address Them)”. John Cole says, “As the saying goes, “You can’t please all of the people, all of the time.” So, how about pleasing ‘most of the people, most of the time’? If you’re an informational website owner aiming to improve session time, page views, bounce rate and ad revenue – then multivariate testing (MVT) is the biggest lever you can pull to accelerate your site’s overall performance. The trouble is, even though the results... [...]

‘Understanding Recent Changes to Gmail’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Understanding Recent Changes to Gmail”. Pamella Neely says, “Here are 10 New Year’s web-analytics resolutions for smaller businesses. 1. Make Sure Tracking Code Is Current If you have already installed tracking code, make sure the tags (i.e., code snippets) that power your analytics tools are up to date. On occasion, the code snippets change to support new functionality, such as customer demographic data in Google Analytics. Make sure you’re tracking the most information possible, especially if it’s critical information like... [...]

‘Web Analytics: More clicks doesn’t always mean more conversions’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Web Analytics: More clicks doesn’t always mean more conversions”. Lindsay Johannesen says, “When testing to optimize a webpage, there are multiple metrics we track and a number of goals we strive to reach. However, the same two key performance indicators (KPIs) with accompanying goals always seem to pop up. Increase clickthrough – We want more people to like what they see on the page, click and go deeper into the funnel. People can’t convert if they don’t click. Increase conversion – We want people to absorb the information... [...]