The latest ‘MarketingExperiments’ blog post is titled “Testing and Analytics: What’s stopping you from testing?”.

Taylor Kennedy says, “How often do you read a blog or case study about a huge lift (sometimes here on this very site) and think, “That’s too good to be true.”

Trust me, you’re not alone.

I think like that also and I’m here to tell you that it’s alright. It pays to be skeptical in the marketing world. To me, skepticism is just another way of saying you pay close attention to details.

After all, it’s the details that help you discover why people buy your products”.

Testing and Analytics: What’s stopping you from testing?

MarketingExperiments Blog

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