JavaScript-enabled indexing allows webmasters to get closer to the search engine and see the page as the user sees it. MOZ’s Will Critchlow has shared an article on JavaScript-enabled indexing providing information and tips on it. Critchlow says, “Despite the incredible work-arounds of the past (which always seemed like more effort than graceful degradation to me) the “right” answer has existed since at least 2012, with the introduction of PushState. Rob wrote about this one, too. Back then, however, it was pretty clunky and manual and it required a concerted effort to ensure... [...]

The Google Webmasters blog has warned content publishers against increasing spammy links in “articles referred to as contributor posts, guest posts, partner posts, or syndicated posts”. According to Google, the articles should be posted online for informing people and not just get backlinks and make money. Google has encouraged Internet users to fill up spam report form when they find an article that exists only for link building. What happens when Google detects such links? Google Webmasters team says, “When Google detects that a website is publishing articles that contain... [...]

Content marketing plays an important role in helping marketers reach out more and more customers online. It also enables marketers to make money online. In today’s competitive environment it is very important to improve the content marketing strategies. Entrepreneur writer Claire Holland has shared tips on developing a compelling content marketing strategy by sharing an effective brand story, creating an engagement strategy, including data and insights, and creating an immersive design. Holland says, “Content marketing is a key component to any brand strategy. It is next to impossible... [...]

According to a statista report, in 2015, 75.6% of US internet users made a purchase online and in 2017, this figure is expected to reach 78.4%. A right ecommerce strategy can help marketers reach the rising number of customers in US and worldwide. Entrepreneur contributor Aaron Agius has shared five useful customer engagement metrics ecommerce sellers can track to improve their sales. Agius says, “Driving the right type of buyers to your site and getting them to consistently convert at a profit is a complex process. You’ll increase your chances of success if you meticulously track your... [...]

If you haven’t built up your online video capability, Kevin Fahey has a guide to the whole video marketing process that will show you how to do it like the experts. Here’s what the IM Video Masters course can do for you. • Show you how to create stunning videos, even if you have never made a video in your whole life. • Show you the simple steps required to edit your videos like a professional ( you can do them even if you don’t yet have experience or the tools for editing.) • Show you how to publish your videos with confidence that what you created is something that people will... [...]

Google has launched Ads Data Hub for AdWords advertisers. According to Google, this new tool will help advertisers to get more detailed insights from their campaigns across screens while also protecting user privacy. The Ads Data Hub will work with YouTube, Google Display Network and DoubleClick. More about Ad Data Hub It gives advertisers access to detailed, impression-level data about their media campaigns across devices in a secure, privacy-safe environment It incorporates data from CRM system or marketing database. On the launch of Ads Data Hub, Geoff Samek, Senior Product Manager,... [...]

Getting visitors to your website and converting them into a customer is a big challenge in this multi-device marketing environment. But with great offers marketers can easily convert prospects into customers. Marketing Land writer Seth Price has shared three strategies to create remarkable offers and increase the conversion rate. Price says, “Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for a bump in conversions. Sure, that’s easy to do now, with web design tools for all experience levels and testing tools... [...]

Email remains the most used tool to reach out more and more prospects and convert them in to clients. Right email marketing advice can help you get the best results form your email marketing campaigns. Marketing Land’s Mary Wallace has shared 12 email marketing tips for the email marketers. Wallace has addressed the points such as humanizing communications, effective subject lines, quality copywriting, call-to-action etc. On email subject lines, Wallace says, “A key driver of email open rates, subject lines perform best when either long or short. Subject lines that are 60 to 70 characters... [...]

Marketers are going for paid search to get priority positions in the search engines. Google, the biggest search player, earned 95% of its revenues from paid search in the year 2016. HubSpot’s y Kate Taylor Mighty has published a free guide to get started with the paid search. Kate has focused on landing page testing, finding right keywords and SERP. On finding new keywords, Kate says, “In addition to landing page testing, you can also use paid search to find new keywords for your campaign. Google AdWords generates a Search Terms report that displays all of the keywords for which your... [...]

According to HubSpot’s State of Inbound report, 91% marketers prefer to use Facebook to connect with their prospects as against 78% using LinkedIn. HubSpot’s Aja Frost has shared four tactics marketers can use to to connect with their prospects on Facebook. On using Facebook as a touchpoint, Frost says, “Because Facebook’s search is less powerful than LinkedIn, consider using Facebook to build rapport with a buyer after you’ve identified them as a potential fit. For example, perhaps a lead downloads one of your content offers. You email them and offer to answer any questions;... [...]