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Monday, August 19, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ MOZ Blog ’

‘A 9-Part Client Management Manifesto Your Agency Should Steal’ – MOZ

Brian Patterson says, “It was my first day at my new gig as a federal government IT consultant in Washington, D.C. I was slogging through the typical onboarding paperwork when a senior partner dropped by, introduced himself, and handed me a paperback book. “Read and implement this,” he said. The cover read The Trusted Advisor […]

‘HTTPS Tops 30%: How Google Is Winning the Long War’ – MOZ

Dr. Peter J. Meyers says, “It’s been almost two years (August 2014) since Google announced that HTTPS was a ranking signal. Speculation ran rampant, as usual, with some suggesting there was little or no benefit to switching (and possibly significant risk) while others rushed to sell customers on making the HTTPS switch. Two years later, […]

‘The MozCon 2016 Community Speakers Have Landed!’ – MOZ

Erica McGillivray says, “That’s right! Please join us in congratulating the four community speakers for MozCon 2016 — September 12–14 in Seattle. This year, we received 140 submissions. And while the overall number of submissions were down, the quality of submissions has gone up. Typically, we’ve been able to eliminate ~100 submissions for not meeting […]

‘How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About’ – MOZ

MOZ team says, “SEOs and executives speak different languages. It’s a simple fact, but it’s one that often acts as a blocker for getting your ideas and investments approved. A simple change in how you communicate your marketing goals, triumphs, and challenges could be what’s standing between you and getting the C-suite buy-in that’s integral […]

‘The Functional Content Masterplan – Own the Knowledge Graph Goldrush with this On-Page Plan’ – MOZ

Simon Penson says, “On-page content is certainly not one of the sexier topics in digital marketing. Lost in the flashing lights of “cool digital marketing trends” and things to be seen talking about, it’s become the poor relative of many a hyped “game-changer.” I’m here to argue that, in being distracted by the topics that […]

‘The Balanced Digital Scorecard: A Simpler Way to Evaluate Prospects’ – MOZ

Emily Smith says, “As anyone who’s contributed to business development at an agency knows, it can be challenging to establish exactly what a given prospect needs. What projects, services, or campaigns would actually move the needle for this organization? While some clients come to an agency with specific requests, others are looking for guidance — […]

’10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)’ – MOZ

Cyrus Shepard says, “How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of […]

‘Predicting Intent: What Unnatural Outbound Link Penalties Could Mean for the Future of SEO’ – MOZ

MOZ team says, “As SEOs, we often find ourselves facing new changes implemented by search engines that impact how our clients’ websites perform in the SERPs. With each change, it’s important that we look beyond its immediate impact and think about its future implications so that we can try to answer this question: “If I […]

‘Long Tail SEO: When & How to Target Low-Volume Keywords’ – MOZ

MOZ team says, “The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard […]

‘Diving for Pearls: A Guide to Long-Tail Keywords – Next Level’ – MOZ

Jo Cameron says, “One of the biggest obstacles to driving forward your business online is being able to rank well for keywords that people are searching for. Getting your lovely URLs to show up in those precious top positions — and gaining a good portion of the visitors behind the searches — can feel like […]