‘Ranking #0: SEO for Answers’ – MOZ
Dr. Peter J. Meyers says, “It’s been over two years since Google launched Featured Snippets, and yet many search marketers still see them as little more than a novelty. If you’re not convinced by now that Featured Snippets offer a significant organic opportunity, then today is my attempt to change your mind.
If you somehow haven’t encountered a Featured Snippet searching Google over the past two years, here’s an example (from a search for “ssl”):
This is a promoted organic result, appearing above the traditional #1 ranking position. At minimum, Featured Snippets contain an extracted answer (more on that later), a display title, and a URL. They may also have an image, bulleted lists, and simple tables”.
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