‘How to Create Images That Attract & Convince Your Target Niche’ – MOZ
Nichole Elizabeth DeMeré says, “Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.
Studies show that people understand images faster than words, remember them longer, and if there’s a discrepancy between what we see and what we hear, our brains will choose to believe what they see. Our brains prioritize visual information over any other kind, which makes images the fast-track to connection all marketers are looking for.
So don’t just slap some text on a stock photo and call it good. You can do better. Much better. And I’ll show you how.
Understand the symbolic underpinnings
This homepage from Seer Interactive does a lot right. The copy below this central image is golden: “We’re Seer. We pride ourselves on outcaring the competition.” Outcaring? That’s genius!”.
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