Ben Newton says, “Rapid growth. In the business world, it’s generally thought of as a good thing — scratch that, a great thing. But when you’re an ecommerce site, that rapid growth can also mean more hurdles to jump, especially when it comes to your SEO and information architecture.

In this episode of True North, you’ll be given a firsthand look at how one company found a way to overcome the obstacles and unite their processes of search, discovery, and transactions.

Architecting a Unicorn – SEO & IA at Envato

Episode transcript

Ben Newton: “Hi. I’m a serial entrepreneur.” We hear that a lot these days, don’t we? I don’t know about you, but when I hear a person say that, I kind of find it repelling, as though someone has blown cigarette smoke into my personal space. It didn’t always used to be this way. Ten years ago, for instance, being an entrepreneur wasn’t the buzzword it is today. Another thing that happened 10 years ago was the founding of a bootstrapped company called Envato”.

Architecting a Unicorn: SEO & IA at Envato (A Podcast by True North)


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