Ronell Smith says, “In 2011 I wrote a post here on Moz. The title was “Wake Up SEOs, the New Google is Here.”
In that post I presented some concepts that, in my personal opinion, we SEOs needed to pay attention to in order to follow the evolution of Google.

Sure, I also presented a theory which ultimately proved incorrect; I was much too confident about things like rel=”author”, rel=”publisher”, and the potential decline of the Link Graph influence.

However, the premises of that theory were substantially correct, and they remain correct five years later:

1. Technical SEO is foundational to the SEO practice;
2. The user is king, which means that Google will focus more and more on delivering the best user search experience — hence, SEO must evolve from “Search Engine Optimization” into “Search Experience Optimization”;
3. That web performance optimization (SiteSpeed), 10X content, and semantics would have played a big role in SEO”.

Wake Up, SEOs – the NEW New Google is Here


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