‘The Future of e-Commerce: What if Users Could Skip Your Site?’ – MOZ
Tim Allen says, “Have you taken a look at Google Shopping recently? Okay, so it isn’t quite the ecommerce monster that Amazon or eBay are, and yes, it’s only filled with sponsored posts. Playing around with it, however, proves that it provides a decent experience.
And that experience got me thinking. What if, instead of being sponsored ads, Google Shopping completely replaced organic search results for transactional queries? Would this be a better user experience? I would have a comparison of products from multiple retailers without even having to visit a website. Would this be a better experience than just “ten blue links?”
In this post I want to share why I think Google Shopping could replace organic search results in the future, and how websites can begin to prepare for this.
A closer look at Google Shopping
We’ve already seen evidence of Google trying to keep users within their search engine with local packs, flights, knowledge graphs, and instant answers. What’s to say shopping isn’t next? Google have already been using Google Shopping ads within search results for a while now, and they recently started testing Showcase Shopping ads, increasing the level of product exposure in a search result”.
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