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Tim Peterson says, “Even Twitter sounds bummed about its latest quarterly earnings report. “We’re seeing a continuation of the trends discussed last quarter with less overall advertiser demand than expected,” the company said in its shareholder letter reporting earnings for the second quarter of 2016. Those trends were not good in the first... [Read more]

You may have heard of the CPA marketer and trainer who calls himself Mr. Right. He has been using CPA in his business for years. And, from time to time, he writes up what he has been doing recently, to show other marketers how they can build a CPA business of their own. His latest training is CPA Emperor Forever, which he reports is novel, an approach... [Read more]

Dr. Peter J. Meyers says, “It’s been over two years since Google launched Featured Snippets, and yet many search marketers still see them as little more than a novelty. If you’re not convinced by now that Featured Snippets offer a significant organic opportunity, then today is my attempt to change your mind. If you somehow haven’t... [Read more]

Lindsay Kolowich says, “Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a... [Read more]

Clay Cazier says, “Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy... [Read more]

Ginny Marvin says, ““This is the best outcome marketers could have hoped for in the industry. This acquisition puts AOL on solid ground as the third platform CMOs must take a meeting with behind Google and Facebook. Balance of power is good,” said Jay Friedman, COO of programmatic media agency Goodway Group, of the pending Verizon deal to... [Read more]

Leslie Ye says, “You never get a second chance to make a good first impression. And when that first impression is made via email, it’s even harder to come off the way you want to. Without the benefit of an in-person interaction, you can’t exactly build rapport or pivot your strategy if something you’re saying doesn’t resonate. So it’s... [Read more]

Ginny Marvin says, “The day has come: Google has officially launched expanded text ads. The extra-long ads with double headlines began rolling out across devices Tuesday morning. The rollout comes along with the availability of device bidding and responsive display ads for native that were first announced at Google Performance Summit in May. Expanded... [Read more]

Kevin Donnelly says, ““How do I drive more traffic to my online store?” That thought crosses the mind of every ecommerce entrepreneur at some point. Maybe you’ve just sunk time and effort into painstakingly setting up your store, only to open up shop and wonder where your sales are. Maybe you’ve seen steady growth over the past 6 months,... [Read more]

Marina Hoffmeier says, “Give yourself a pat on the back. You’re here because you know email marketing is essential and you want to learn how to incorporate it in your marketing strategy. You’re one smart cookie. There are a lot of things to consider when deciding which email service provider (ESP) is going to help you launch or grow your business.... [Read more]

Jai Rawat says, “Acquiring customers is good, but it’s just the beginning. You only win big if you can nurture them into loyal customers. According to the White House Office of Consumer Affairs, it costs six to seven times more to acquire new customers than it does to retain current ones. Or consider this: According to Harvard Business Review,... [Read more]

Ray Lane (He calls himself Ray the Video Guy) has been exploring a new Facebook feature that competes with Google Hangouts, called Facebook Live. This is a new Facebook feature that builds engagement and brings in sales for savvy marketers who use it. He has created FB Live Handbook , a straightforward checklist that helps you get started with this... [Read more]